Mutual funds should adopt goal-based selling Hindu Business Line According to him, the mutual fund industry needs to focus on goal-based selling to attract long-term money from retail investors. In an interview with Business Line, he spoke about the untapped potential in the non-metro areas and what the industry ... See all stories on this topic » Hindu Business Line Mutual fund reforms to begin today Deccan Herald Investments in mutual funds will get simpler and safer, but a bit costlier in some cases, starting on Monday, as the industry is set to implement some wide-ranging reforms by Sebi. Among various reform measures taken by Sebi, the fund houses will have ... See all stories on this topic » Mutual fund reforms to begin tomorrow Economic Times NEW DELHI: Investments in mutual funds will get simpler and safer-- but a bit costlier in some cases-- starting tomorrow as the industry is set to implement some wide-ranging reforms by market regulator Sebi. Among various