CROSS SELLING By Ishita Bagga Cross-selling is the practice of marketing additional complementary products to the customers. It is more prevalent in the financial sector. Credit cards are also sold to people registering for savings accounts. This is an example of cross-selling. It is often confused with up selling. Up selling basically means selling an improved version of a product. The buyer has to pay a higher price for the product due to the additional benefits that the improved version offers. It helps to make a sale more profitable for the business and the product more beneficial to the client. But, there’s a difference between upselling and cross selling. It has been shown by the following example: - Cross selling examples AirCrews Aviation Pvt Ltd. is cross selling its new book named “The world of Airplanes” with its already existing service, i.e., Counseling for Pilot Training. Mc Donald’s offering fries with burger I another exam
THE IMPORTANCE OF TAGLINE By Ishita Bagga Almost everyone wants to be remembered in some way or another. Especially for businesses, it is important to be remembered to maintain brand loyalty. One of the ways through which the businesses achieve this target is through the use of taglines. But what exactly is a tagline?? A tagline is a short phrase used in marketing campaigns to convey the value of a brand or its products. It helps in positioning the brand correctly in the minds of the target audience. However, direct information is not conveyed through taglines. They basically appeal to customers on an emotional level and it helps in differentiating the product from other brands. The more you use your tagline, the more it becomes a memorable part of your brand and the more the brand gets recognized among people. One of the very famous taglines is “Think Different” by Apple. It differentiate the company's products by emphasizing the company's distinctive appro