Social Media Influencers most popular social media sites Facebook â 2.23 billion MAUs YouTube â 1.9 billion MAUs WhatsApp â 1.5 billion MAUs Messenger â 1.3 billion MAUs Over to you: Which sites are your brand on? Social Media Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. To sum things up, social media influencers can help you⦠Builder a larger brand following Increase your companyâs credibility Bring in more sales and new leads and conversions What marketer does not want to do all of those things? Now that youâre keenly aware of how powerful social media influencers are, you might be wondering: Who are the social media influencers in your industry? How can I go about identifying social media influencers? We