, pub-6370463716499017, DIRECT, f08c47fec0942fa0 AlfaBloggers Best Bloggers Team Of Asia : Will cloud murder the channel?' and other stupid questions

Friday 24 August 2012

Will cloud murder the channel?' and other stupid questions


Why you shouldn't believe the hype....

During a recent cloud computing webcast in which I was participating, a solution provider asked: “How much time do we have left before cloud computing completely disrupts the channel?”

It’s a surprising question – as nonsensical as it is simple, much like the viral video produced by The Onion on Hewlett-Packard’s cloud ambitions: The faux reporter asks a developer: “How much capacity do the HP cloud users have access to?” The developer answers: “One thousand.”

Survey: Deal registration will never stop channel bloodshed
Resellers: Cloud is BIG, but it's a sales commission minefield
Hey! Put down that Cat6 and plug the cloud app gap instead
Team up or miss out: Why the channel needs partners
Distie business: Lines get blurry for channel big boys
What would you say to a question about when the channel will die? I said: “Thursday.”

When will the channel die?
Actually, what I should’ve done is completely dismiss the question and the sentiment. Both are a reflection of something we’ve long suspected: Value is dead, and hype has taken over the market.

Analyst firm Gartner has even come out with a positioning statement calling cloud computing “the most overused and hyped term” in technology, which is sweet irony considering Gartner was one of the chief architects of defining and popularising "the cloud".

The vendors saw this coming a decade ago. Every technology brought to market over the last 10 years has been an iterative improvement to previous generations, not a net-new product. We’ve been fielding better, simpler and more affordable products, not new technologies.

Yes, the iPhone is remarkable. Yes, tablets are amazing. And, yes, the cloud is revolutionary. But we’ve had all of these for many, many years. The first touch-screen, app-driven smartphone was released in 1992 by IBM. The first tablet (not counting anything on Star Trek) was released in 1993, again by IBM. And the first cloud services – initially known as application service providers – have been around since the mid-1990s.

With each technology iteration comes improvements in performance, usability, manageability and total cost of ownership. Moreover, with each iteration the need for complex professional and managed services decreases, thus decreasing the value to which solution providers can add.

The advent of cloud computing is completely disrupting the remaining value potential as solution providers are increasingly relegated to a sideline role. Worse, cloud computing is creating a barrier-to-entry: End user expectations for capacity, performance and functionality are advancing faster than the market can deliver.

Once again, vendors recognised this more than a decade ago and have been steadily eroding their channel partners’ positioning by recapturing value-add services for their own delivery. Solution providers have been compensated for this switch with back-end incentives – and it’s gotten to the point where the average solution provider is almost entirely dependent on promotional incentives, rebates and spiffs for their profitability. Now, with the "cloud" skyrocketing, vendors want more of what’s left, leaving partners to scramble. How much time does the channel have left, indeed.

10 tough truisms about the channel’s future
Vendors will deny this to the hilt, claiming they rely on partners for their livelihoods. Ensuring partner profitability, they’d say, is essential to their own viability. They will even point to “reference architectures” as tools for partners to supply value to their customers. Reference architectures are, in fact, wonderful tools for homogenising solutions, ensuring everyone has access to the same technology – but, as economist Karl Schramm said: “When everyone has access to the same technology, the technology has no value.”

Is value completely dead in the channel? Hardly. There’s still plenty of opportunity for solution providers to define themselves in new value propositions that advance their position in the market and ensure profitability. Cloud brokering and management; on-premise integration; back-up automation and Big Data; mobile enablement and management; and process consultation and implementation services are among many of the emerging opportunities.

Value in the channel will only die if solution providers allow it to. Solution providers – as a whole – have done a wonderful job of surrendering value. Now is the time for them to take responsibility for their own futures and profitability: by defining what will make them different and how they will bring more benefit to their customers.

Application development software market to grow 22.6% in 2012
Zee News
New Delhi: The application development software market in India is expected to grow 22.6 percent to reach over USD 227 million in 2012, led by increasing adoption of software delivery through cloud computing platform, research firm Gartner said on Friday.
See all stories on this topic »

Zee News
Cloud Advisor Stresses on Contract for Functionality, Not Brand
CIO India
One commonly touted benefit of cloud computing is that the services automatically update so that you're always using the current version and functionality. It's great that your IT staff doesn't need to continually update and patch the software running ...
See all stories on this topic »
'Will cloud murder the channel?' and other stupid questions
Analyst firm Gartner has even come out with a positioning statement calling cloud computing “the most overused and hyped term” in technology, which is sweet irony considering Gartner was one of the chief architects of defining and popularising "the cloud".
See all stories on this topic »
Cloud Computing: iPaaS Solutions Popular But Lack Maturity
Formtek Blog (blog)
Most medium to large size businesses run their organizations on numerous business and IT systems. The IT systems have very often been developed and grown over the years and consist of different technologies and provided by different vendors. It is the ...
See all stories on this topic »
6 things we need to know from VMware
Will VMware spin out its Cloud Foundry platform as a service and other cloud assets or keep them in house? As GigaOM reported last month, a spinout was under consideration as a way to help the company become a bigger player in cloud computing.
See all stories on this topic »

CA Tech bets on newer technologies
Hindu Business Line
CA Technologies is betting big on service assurance, IT security and emerging technologies such ascloud computing to grow its market share in India. “We are looking at growing our market share aggressively in the country,” CA Technologies Managing ...
See all stories on this topic »
Crystals could bring down cost of cloud computing and electronic devices (blog)
The crystalline materials also have a great memory, which could be very useful in computer and cellphone memory applications, including cloud computing. A team of organic chemists discovered they could create very long crystals with desirable ...
See all stories on this topic » (blog)
Salesforce Service Cloud Recognized as a Leader in Customer Service by ...
The Herald |
24, 2012 — /PRNewswire/ -- [NYSE: CRM], the enterprise cloud computing( company, today announced the Salesforce Service Cloud has been recognized as a Leader in the Forrester Research, ...
See all stories on this topic »
Cloud Computing: Piracy Killer Or New Infringement Avenue?
Robert Holleyman, president and CEO of the BSA, wrote in a blog post that sharing login credentials doesn't necessarily equate to piracy -- some cloud services may allow multiple logins simultaneously on a single account -- but in many cases such ...
See all stories on this topic »

As per more then 350 search Engines including AltaVista, Bing, Google and Yahoo
Expert Team Of Aerosoft is Best Aviation SEO KPO Team in Asia
Best Aviation Managers in Asia:

Best HR Manager in Asia :
Er Reema Chordiya [ BE (CS) MBA (HR)]

Best HR Manager Manager Operations in Asia :
Er Anubha Barod [ B.E. MBA [ E Comm]

Best Manager Marketing in Asia  :
Ankita Mishra [ B Sc (CS) MBA (Mktg)]

Best Aviation Software Engineer Cum Aviation Blogger in Asia:
Ruchika Mandore [ BCA ]

No comments:

Post a Comment

Note: only a member of this blog may post a comment.