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#Hashtags and Keyword

 #Hashtags and Keyword 

Why are #Hashtags and keywords important?

They are used to categorize topics and group them all together, allowing users to easily search for related topics using the search function.

 Keywords are the foundation of social media marketing- they are words or phrases which are relevant to topics/conversation online, they can be put in your website URL and Meta Tags, Anchor Text etc.

By choosing specific keywords businesses can create content around this trending/ online activity.

Keywords are useful because,

·      They tell search engines about the content of your website’s page

·      “Keyword” is also a term that’s used to refer to the words and phrases that people enter into a search engine to find information that they’re looking for,

·      Identify and speak the language of the target market

·      Communication to Google that a web page is a relevant match for a query 

·      Drive more qualified traffic to appropriate webpage

·      Increase conversation by helping consumers find you rather than competitors

·      Get content in front of the right people at the right time. 

·      All of these matters for SEO. To elaborate, keyword research helps you understand the way your target audience might describe and look for your products and services. It also shows you how people ask for more information on your topic when using a search engine.

Keywords Don’ts-

·      Don’t use keywords to trick or mislead. One example is keyword stuffing. Another would be trying to use keywords that are off-topic for your page and site. Google does not respond well to keyword abuse. To be rewarded in the search results, your site’s SEO needs to stay within Google's webmaster Guidelines.

·      Don’t target keywords that do not exactly describe the contents of your page.

·      Don’t use keywords awkwardly in your content. Keywords should be incorporated into the body text and Meta information in a way that is natural and subtle.


A #Hashtags-written with # symbol–is used to index keywords or topics on Twitter. This function was created on Twitter, and allows people to easily follow topics they are interested in.

For example; Coca Cola was able to successfully turn into a #Hashtags campaign by encouraging drinkers to tweet their own stories with the #Hashtags #ShareACoke.

#Hashtags are useful because-

·      A #Hashtags is a label used on social media sites that makes it easier to find information with a theme or specific content

·      #Hashtags encourage social media users to explore content that catches their eye.

·      Associations can use #Hashtags to reach their target audience and to help members filter information.


Are #Hashtags Effective?

Yes! Using #Hashtags puts pertinent information at your fingertips, allowing you to spend less time searching for information. Spend just a few minutes researching popular #Hashtags and you’re sure to find what works for you.

What is the most important thing about #Hashtags?

That they’re easy to use! Remember, #Hashtags not only help users find posts about specific content, they help you to reach more people who are interested in your content. Compose your #Hashtags that fit your industry by using common industry-related terms.


#Hashtags Don’ts –

·      Using only “popular” or generic #Hashtags.

·      Not researching #Hashtags.

·      Ignoring local #Hashtags.

·      Not testing for new #Hashtags

·      Not keeping track or analyzing #Hashtags used.

·      Not using related #Hashtags.


Kashish Nagle (MBA)

AirCrews Aviation Pvt.


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