Cross-selling is the practice of marketing additional complementary products to the customers. It is more prevalent in the financial sector. Credit cards are also sold to people registering for savings accounts. This is an example of cross-selling.
It is often confused with up selling. Up selling basically means selling an improved version of a product. The buyer has to pay a higher price for the product due to the additional benefits that the improved version offers. It helps to make a sale more profitable for the business and the product more beneficial to the client.
But, there’s a difference between upselling and cross selling. It has been shown by the following example: -
Cross selling examples
AirCrews Aviation Pvt Ltd. is cross selling its new book named “The world of Airplanes” with its already existing service, i.e., Counseling for Pilot Training.
Mc Donald’s offering fries with burger I another example of Cross selling.
An electronics retailer suggesting gadget insurance with a new laptop purchase
eCommerce websites showing “customers also bought”
Fashion brand offering accessories with clothes.
CROSS SELLING STRATEGIES
Recommend related items: This prompts the customers to buy more products that complement with the products already chosen.
“Shop the look” technique: The “shop the look” technique involves presenting customers with a high-quality image of a stylish model or environment in an effort to sell extra products.If we go to some fashion outlet and we look for a dress, the salesperson will show us an image of a model wearing the same dress with a pair of shoes and accessories, which will prompt us to buy the whole look. This technique is really successful most of the time.
Price bundling technique:In this technique, similar products are bundled and offered at a discount to the customers. For e.g., Different shades of lip gloss bundled together and offered at a discounted price.
Add complementary products: Cross selling insurance and warranty services with a purchased product.
In Cross selling, the business objective is to increase order value and inform customers about additional product options they may not already know about. The key to success is to truly understand what your customers value and then responding with products and corresponding features that truly meet those needs. Therefore, it is a very efficient technique to increase sales and should be practiced by businesses more often.
Almost everyone wants to be remembered in some way or another. Especially for businesses, it is important to be remembered to maintain brand loyalty. One of the ways through which the businesses achieve this target is through the use of taglines. But what exactly is a tagline??
A tagline is a short phrase used in marketing campaigns to convey the value of a brand or its products. It helps in positioning the brand correctly in the minds of the target audience. However, direct information is not conveyed through taglines. They basically appeal to customers on an emotional level and it helps in differentiating the product from other brands. The more you use your tagline, the more it becomes a memorable part of your brand and the more the brand gets recognized among people.
One of the very famous taglines is “Think Different” by Apple. It differentiate the company's products by emphasizing the company's distinctive approach and only two words are used.
Another famous tagline is Mc Donald’s “I'm lovin' it”. It reminded everyone that McDonald's was part of their lives and their culture and that McDonald's overall experience was one of warmth and a real slice of everyday life.
Typically, a business sticks to one tagline for its marketing campaigns, but it may also use many taglines over time to bring something new to the brand or its products and launches new campaigns. For example, The Coca-Cola Company has used many taglines over time for its flagship cola, from its initial tagline of "Drink Coca-Cola" in 1886 to the modern "Together tastes better."
Recently, Soft drinks giant Coca-Cola has launched its new tagline – ‘Real Magic’ – as part of its refreshed brand platform. It says “Through our campaigns we want to create more Real Magic – individual moments aligned to people’s passion points, aligned to culture and aligned also to our core, key occasion as a business, which is meals and having a break from work, school, your daily life.” These different slogans have not only reflected the brand but the changing times as well. It has positioned the brand very well in the minds of people that Coca cola enjoys individual moments and it is a part of our daily lives and represents the changing times as well. Types of Taglines
There are majorly 5 types of taglines:
Descriptive: Highlights the brands promise. For example, Walmart uses the tagline "Save Money. Live Better." It conveys the brand's promise to deliver low prices on everyday products.
Imperative: Imperative taglines demand that consumers take action and usually include a verb. For eg: such as Nike's "Just Do It", Apple’s “Think Different”
Provocative: These taglines make a statement that provokes thought.A famous example is "Got Milk?" for the California Milk Processing Board.
Specific: This type of tagline highlight's the business sector of a firm. Volkswagen’s tagline, “Drivers Wanted” and Olay’s tagline “Love the skin you are in” are some examples.Superlative: These taglines position a brand as the best in its class. For example, BMW has used the tagline “The ultimate driving machine” in reference to its cars.
Superlative: These taglines position a brand as the best in its class. For example, BMW has used the tagline “The ultimate driving machine” in reference to its cars.
Concluding it, I would like to mention some important take aways.
When creating a tagline, express what you're selling, to whom, and why they should buy it, in a tone and memorable terms that speak to them.
A tagline can leave a great impression on the audiences that companies reach. Being memorable means leaving the audience thinking about a respective company in the most positive of ways.
It covers the essence of the business and makes a lasting impression.
Therefore, it is important to use a tagline for better positioning of the brand and products associated with it.
It is an eye-popping story of four close friends from school.
Those who have studied up to SSC in the same school..
At that time it was the only luxury hotel in the city.
After the SSC exam, they decided that we should go to that hotel and have tea and breakfast.
The four of them barely deposited forty rupees, it was a Sunday, and at ten thirty they reached the hotel by bicycle.
Dinesh, Santosh, Manish and Praveen started talking while having tea and breakfast.
All four of them unanimously decided that after fifty years we will meet again in this hotel on 1st April..
Till then we all should work very hard, it will be interesting to see how much progress has been made in this..
The friend who comes to the hotel later that day will have to pay the hotel bill for that time.
Kalu, the waiter who served him tea and breakfast, was listening to all this, he said that if I stay here then I will wait for you all in this hotel..
All four separated for further education.
He had left the city after Dinesh's father changed, Santosh went to his uncle for further studies, Manish and Praveen got admission in different colleges of the city..
Eventually Manish also left the city.
Days, months, years passed..
In fifty years there was a radical change in that city, the population of the city increased, roads, flyovers, metros changed the appearance of the city..
Now that hotel had become a five star hotel, waiter Kalu now became Kalu Seth and became the owner of this hotel..
Fifty years later, at noon on the scheduled date, April 01, a luxury car arrived at the door of the hotel..
Dinesh got out of the car and started walking towards the porch, Dinesh now has three jewelery showrooms..
Dinesh reached the hotel owner Kalu Seth, both kept looking at each other.
Kalu Seth said that Praveen sir has booked a table for you a month back..
Dinesh was heartily happy that he was the first of the four, so he wouldn't have to pay today's bill, and he would make fun of his friends for it..
Santosh came in an hour, Santosh became a big builder of the city..
For his age, he now looked like an old senior citizen.
Now both were talking and waiting for other friends, third friend Manish came in half an hour..
On talking to him, both of them came to know that Manish has become a businessman.
The eyes of the three friends were going to the door again and again, when will Praveen come..?
After that Kalu Seth said that a message has come from Praveen sir, you start tea breakfast, I am coming..
All three were happy to meet each other after fifty years.
The joke went on for hours, but Praveen did not come.
Kalu Seth said that again Praveen sir's message has come, all three of you start eating after choosing your favorite menu.
Even after eating food, Praveen did not show up, as soon as he asked for the bill, all three got the answer that the online bill has been paid.
At eight o'clock in the evening, a young man got down from the car and approached the three friends preparing to leave with a heavy heart, all three kept on seeing the man.
The young man started saying, I am your friend's son Ravi, my father's name is Praveen Bhai..
Dad told me about your arrival today, he was waiting for this day, but he passed away last month due to a serious illness..
They told me to meet late, if I leave early, they will be sad, because my friends will not laugh when they know that I am not in this world, and they will lose the joy of meeting each other ..
So he ordered me to come late.
He also asked me to hug you on his behalf, Ravi stretched out both his hands..
The people around were eagerly watching this scene, they thought they had seen this young man somewhere..
Ravi said that my father became a teacher, and taught me to become a collector, today I am the collector of this city..
Everyone was amazed, Kalu Seth said that now not after fifty years, but every fifty days we will meet again and again in our hotel, and every time there will be a grand party from my side..
Keep meeting your relatives, don't wait for years to meet friends, don't know whose turn comes to get separated and don't know..
Perhaps the same situation is with us, I give proof of being alive by sending messages of good morning, good night etc. to some of my friends.
Life is like a train which will go north when it comes to the station. Only a faint memory remains.
Be with family, feel the joy of being alive..
Hug not only on the day of Holi, but also on all other occasions, religious occasions and meeting every day, your friendship will grow stronger.
Happy holi and best wishes
* try it once
स्कूल के चार करीबी दोस्तों की आंखें नम करने वाली कहानी है..
जिन्होंने एक ही स्कूल में एसएससी तक पढ़ाई की है..
उस समय शहर में इकलौता लग्जरी होटल था..
एसएससी की परीक्षा के बाद उन्होंने तय किया कि हमें उस होटल में जाकर चाय-नाश्ता करना चाहिए
उन चारों ने मुश्किल से चालीस रुपये जमा किए, रविवार का दिन था, और साढ़े दस बजे वे चारों साइकिल से होटल पहुंचे।..
दिनेश, संतोष, मनीष और प्रवीण चाय-नाश्ता करते हुए बातें करने लगे..
उन चारों ने सर्वसम्मति से फैसला किया कि पचास साल बाद हम 01 अप्रैल को इस होटल में फिर मिलेंगे..
तब तक हम सब को बहुत मेहनत करनी चाहिए, यह देखना दिलचस्प होगा कि इसमें किसकी कितनी प्रगति हुई है..
जो दोस्त उस दिन बाद में होटल आएगा उसे उस समय का होटल का बिल देना होगा..
उनको चाय नाश्ता परोसने वाला वेटर कालू यह सब सुन रहा था, उसने कहा कि अगर मैं यहां रहा तो मैं इस होटल में एआप सब का इंतजार करूंगा..
आगे की शिक्षा के लिए चारों अलग अलग हो गए..
दिनेश के पिता के बदली होने पर वह शहर छोड़ चुका था, संतोष आगे की पढ़ाई के लिए अपने चाचा के पास चला गया, मनीष और प्रवीण को शहर के अलग-अलग कॉलेजों में दाखिला मिला..
आखिरकार मनीष भी शहर छोड़कर चला गया..
दिन, महीने, साल बीत गए..
पचास वर्षों में उस शहर में आमूल-चूल परिवर्तन आया, शहर की आबादी बढ़ी, सड़कों, फ्लाईओवर, महानगरों ने बदल दी शहर की सूरत..
अब वह होटल फाइव स्टार होटल बन गया था, वेटर कालू अब कालू सेठ बन गया और इस होटल का मालिक बन गया..
पचास साल बाद, निर्धारित तिथि, 01 अप्रैल को दोपहर में, एक लग्जरी कार होटल के दरवाजे पर आई..
दिनेश कार से उतरा और पोर्च की ओर चलने लगा, दिनेश के पास अब तीन ज्वैलरी शो रूम हैं..
दिनेश होटल के मालिक कालू सेठ के पास पहुंचा, दोनों एक दूसरे को देखते रहे..
कालू सेठ ने कहा कि प्रवीण सर ने आपके लिए एक महीने पहले एक टेबल बुक किया है..
दिनेश मन ही मन खुश था कि वह चारों में से पहला था, इसलिए उसे आज का बिल नहीं देना पड़ेगा, और वह इसके लिए अपने दोस्तों का मजाक उड़ाएगा..
एक घंटे में संतोष आ गया, संतोष शहर का बड़ा बिल्डर बन गया..
अपनी उम्र के हिसाब से वह अब एक बूढ़े सीनियर सिटिजन की तरह लग रहे था..
अब दोनों बातें कर रहे थे और दूसरे मित्रों का इंतजार कर रहे थे, तीसरा मित्र मनीष आधे घंटे में आ गया..
उससे बात करने पर दोनों को पता चला कि मनीष बिजनेसमैन बन गया है..
तीनों मित्रों की आंखें बार बार दरवाजे पर जा रही थीं, प्रवीण कब आएगा..?
इतनी देर में कालू सेठ ने कहा कि प्रवीण सर की ओर से एक मैसेज आया है, तुम चाय का नाश्ता शुरू करो, मैं आ रहा हूं..
तीनों पचास साल बाद एक-दूसरे से मिलकर खुश थे..
घंटों तक मजाक चलता रहा, लेकिन प्रवीण नहीं आया..
कालू सेठ ने कहा कि फिर से प्रवीण सर का मैसेज आया है, आप तीनों अपना मनपसंद मेन्यू चुनकर खाना शुरू करें..
खाना खा लिया तो भी प्रवीण नहीं दिखा, बिल मांगते ही तीनों को जवाब मिला कि ऑनलाइन बिल का भुगतान हो गया है..
शाम के आठ बजे एक युवक कार से उतरा और भारी मन से निकलने की तैयारी कर रहे तीनों मित्रों के पास पहुंचा, तीनों उस आदमी को देखते ही रह गए..
युवक कहने लगा, मैं आपके दोस्त का बेटा रवि हूं, मेरे पिता का नाम प्रवीण भाई है..
पिताजी ने मुझे आज आपके आने के बारे में बताया, उन्हें इस दिन का इंतजार था, लेकिन पिछले महीने एक गंभीर बीमारी के कारण उनका निधन हो गया..
उन्होंने मुझे देर से मिलने के लिए कहा, अगर मैं जल्दी निकल गया, तो वे दुखी होंगे, क्योंकि मेरे दोस्त तब नहीं हंसेंगे, जब उन्हें पता चलेगा कि मैं इस दुनिया में नहीं हूं, और वे एक-दूसरे से मिलने की खुशी खो देंगे..
इसलिए उन्होंने मुझे देर से आने का आदेश दिया..
उन्होंने मुझे उनकी ओर से आपको गले लगाने के लिए भी कहा, रवि ने अपने दोनों हाथ फैला दिए..
आसपास के लोग उत्सुकता से इस दृश्य को देख रहे थे, उन्हें लगा कि उन्होंने इस युवक को कहीं देखा है..
रवि ने कहा कि मेरे पिता शिक्षक बने, और मुझे पढ़ाकर कलेक्टर बनाया, आज मैं इस शहर का कलेक्टर हूं..
सब चकित थे, कालू सेठ ने कहा कि अब पचास साल बाद नहीं, बल्कि हर पचास दिन में हम अपने होटल में बार-बार मिलेंगे, और हर बार मेरी तरफ से एक भव्य पार्टी होगी..
अपने सगे-सम्बन्धियों से मिलते रहो, दोस्तों मिलने के लिए बरसों का इंतजार मत करो, जाने किसकी बिछड़ने की बारी आ जाए और पता ही नही चले..
शायद यही हाल हमारी भी है मैं अपने कुछ दोस्तों को सुप्रभात, शुभरात्रि आदि का मैसेज भेज कर जिंदा रहने का प्रमाण देते है
जिंदगी भी ट्रेन की तरह है जिसका जब स्टेशन आयेगा उत्तर जायेगा. रह जाती हैं एक धुधली सी यादें।
परिवार के साथ रहें, जिंदा होने की खुशी महसूस करें..
सिर्फ होली के दिन ही नहीं अन्य सभी अवसरों धार्मिक अवसरों तथा दिन प्रतिदिन मिलने पर भी गले लगाया करें आपकी मित्रता प्रगाढ़ हो जाएगी
5 Keys to Face Leadership Challenges and Turn it into a Golden Opportunity
By Padmashri Kadam Creative Content Writer
You might find a Leadership role to be challenging and might feel the journey is tough. Infact this journey is filled with lot of twists and turns, and detours and potholes can throw anyone off their course. It’s quite obvious to think these Challenges as problems but that is not true. These Challenges occur to make you more strong and Face it positively looking it as an Opportunity and not problem.
To understand this more deeply here’s the story:
In the West Orange, New Jersey, it was a cold December night. Thomas Edison's factory was humming with activity with an effort to create and innovate something new. Work was busy proceeding on a variety of fronts as the great inventor working hard to turn more of his dreams into practical realities.
Although Edison's plant was made of concrete and steel, it was deemed "fireproof" but, it wasn't! On that frigid night in 1914, suddenly, the sky started litting up by a sensational blaze that bursted through the plant roof. Edison's 24 year old son Charles, rushed quickly and made a frenzied search for his famous inventor father. After hunting for a long time when he finally found him busy in watching the fire. He saw that his white hair was blowing in the wind. He could even see his Face was illuminated by the leaping flames.
Looking at his father in that terrible situation, Charles once said "My heart ached for him. Here he was, 67 years old and everything he had worked for was going up in flames. When he saw me, he shouted, “Charles! Where's your mother?” Since I was not aware I told him that I didn't know, he said, “Find her! Bring her here! She'll never see anything like this as long as she lives."
Next morning, Thomas Edison examined at the ruins of his factory and said - "There's value in disaster, all our mistakes are burned up. Thank God, we can start anew."
So, here we can learn the 5 Keys to Face the Leadership Challenges to Turn into Golden Opportunity and they are:
Take the lead
Consider your obstacle as a new Opportunity and learn how to overcome it, because Challenges often prepare you for an extraordinary destiny.
Focus on the future
The moment you Face an obstacle see what you can learn from it quickly shift to applying those lessons to the future. You can’t change the past, and lingering on it might make the situation even worse.
Change negatives into positives
To overcome the adversity, focus on the positive. Look at the positive aspects of your situation or the positive results and you’ll feel great when you achieve what you desire in the future.
Accept it and move on
Once you accept adversity as a normal part of your Leadership, you’ll waste less time feeling stuck and overwhelmed.
Define your priorities
Don’t allow yourself to be distracted by minor setbacks and disappointments. Instead, you should focus on overcoming the real obstacles that lie between you and your goals.
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