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THE IMPORTANCE OF TAGLINE By Ishita Bagga

  THE IMPORTANCE OF TAGLINE By  Ishita Bagga Almost everyone wants to be remembered in some way or another. Especially for businesses, it is important to be remembered to maintain brand loyalty. One of the ways through which the businesses achieve this target is through the use of taglines. But what exactly is a tagline?? A tagline is a short phrase used in marketing campaigns to convey the value of a brand or its products. It helps in positioning the brand correctly in the minds of the target audience. However, direct information is not conveyed through taglines. They basically appeal to customers on an emotional level and it helps in differentiating the product from other brands. The more you use your tagline, the more it becomes a memorable part of your brand and the more the brand gets recognized among people.                 One of the very famous taglines is “Think Different” by Apple. It differentiate the company's products by emphasizing the company's distinctive appro