Why Blogspot (Blogger) Still Matters in Digital Marketing — Especially for Hustlers, Creators, and Budget Marketers
Let’s face it—when we think of modern digital marketing, names like WordPress, Medium, or Substack usually pop up first. But quietly, and without much noise, Google’s Blogger (also known as Blogspot) continues to be a powerful and underrated tool for content creators and marketers—especially those who want to do big things on a small budget.
If you're a student trying to break into marketing, a freelancer building your brand, or a small business owner testing waters with content—Blogspot might just be your secret weapon.
🧠 First, What Is Blogspot/Blogger?
To keep it simple:
Blogger is a blogging platform owned by Google.
Blogspot.com is the free domain service attached to it.
So when you create a blog on Blogger, you get a website like yourname.blogspot.com. But if you want to upgrade, you can easily connect a custom domain like www.yourbrand.in—with no extra hosting fees. Pretty neat, right?
💡 Why Digital Marketers Shouldn't Sleep on Blogger
Let’s break down why Blogger is still relevant, and in many cases, an underrated growth tool for digital marketing.
1. It’s Free. Completely. No Strings Attached.
This one’s big. Most blogging platforms either charge for hosting, design, or extra features. Blogger? Zero hosting cost. You can start and run a blog with:
No developer needed
No premium plugins
No hosting account to worry about
If you’re just starting out—or if you're a marketing intern looking to experiment—this is the perfect sandbox.
🧪 Real-life example: I’ve seen interns use Blogger to build real portfolio sites during their internships—indexed on Google, shared on LinkedIn, and even generating interview calls.
2. It’s Google-Owned: Seamless SEO and Tools Integration
Because it’s a Google product, Blogger plays nicely with other Google tools:
Google Analytics (track visits, behavior, etc.)
Google Search Console (for indexing and SEO)
Google AdSense (to earn passive income from traffic)
No complex setup needed. Your content can be found on Google faster than most platforms. Even out-of-the-box, it’s SEO-friendly.
💬 Think of it as the “lite” version of WordPress, minus the tech headaches.
3. Great for Building Content Hubs and Backlinks
Here’s where the strategy comes in:
Many marketers use Blogspot blogs to:
Build supporting blogs for their main websites
Create topic-focused hubs (e.g., aviation tips, book summaries, startup ideas)
Drive backlinks to improve SEO for their main brand
Niche down without starting another expensive site
These smaller blogs, even with minimal effort, start ranking over time. They help build authority, drive organic traffic, and nurture trust.
4. Custom Domain = Professional Branding
Even though you start with a blogspot.com subdomain, Blogger allows you to use a custom domain name. This means you can look professional—without paying monthly hosting fees.
Imagine launching a personal blog like www.rahulspeaks.com or a startup content site like www.greenhomehacks.in—on a platform you can manage entirely on your own.
5. User-Friendly Interface
Blogger is as plug-and-play as it gets:
No complex dashboards
Easy drag-and-drop layout editor
No plugins needed for basic functionality
Lightweight and fast on both desktop and mobile
You can write, publish, and tweak your blog without being tech-savvy. Perfect for solopreneurs, coaches, and side hustlers.
🎯 How Can You Use Blogspot in Your Digital Marketing Strategy?
Let’s talk practical.
✍️ Use your Blogspot blog as the “home base” of your content ecosystem. Share links from it on WhatsApp, LinkedIn, Quora, Instagram, or email newsletters.
🔥 Why It’s Still Important in 2025 and Beyond
You might think, “But isn’t Blogspot old-school?”
Sure—it’s been around a while. But that’s actually its strength.
✅ It’s stable (hardly ever down)
✅ It’s lightweight (fast loading = better SEO)
✅ It’s Google-trusted (indexed quickly)
✅ It’s underrated (which means less competition in some niches)
In the hands of a smart marketer or creator, Blogger can outperform many newer tools—simply because it gets the job done without friction.
⚠️ A Few Limitations (To Keep It Real)
Design is limited unless you know a little HTML/CSS
No plugin marketplace like WordPress
UI feels outdated, but it works
Not ideal for complex ecommerce or membership sites
But if your goal is content + traffic + authority, you really don’t need all the bells and whistles.
💬 Final Thoughts: Should You Use Blogspot?
If you're a:
Student or intern learning content marketing
Freelancer building a personal brand
Author promoting a book
Coach or consultant wanting an SEO blog
Business owner starting lean
Yes. 100%. Use it.
Blogger is like that old toolbox in your garage—it may not be shiny, but it gets the job done, and often better than new expensive gear.
Start simple. Grow steadily. And let your content—not your tech stack—do the talking.
Rajnish Kumar
Digital Marketing Specialist
Asiatic In Corp
bestinedu.rajnish@gmail.com
LinkedIn: https://www.linkedin.com/in/rajnish-kumar-014b43310/
Instagram:
https://www.instagram.com/asiatic_in_corp
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