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Saturday, 17 March 2018
Importance of Hashtags One of the most Frequently asked questions I get when I work with Companies with no Social Media background is about Hash-Tags
When a new #App, #Blog, #Company or #Person starts a #Twitter, Instagram, or Google + Account, many are confused about the use and meaning of the "Hashtags [###]." One of the most Frequently asked questions I get when I work with Companies with no Social Media background is about Hash-Tags.
Do they serve a purpose? Is it Mandatory to "hashtag" every word? Is it Professional? What keywords do I hash-tag?
A lot of my Social Media skills over the past six years have come through trial and error. One of the biggest mistakes I made when I first Created a Twitter account was not using hashtags. If you scroll through your Twitter list, look at Instagram pictures or certain articles on Google +, you see that some words are being hashed. The reason behind this is simple, yet complex.
Once you hashtag a word with Twitter, Instagram and Google +, all Account users can see it. It goes into the world of hashtags. This allows users who are not following you to see your tweets and content that you put out on various social media sites. So to keep it simple, people are only one hashtagged word away from possibly being seen by thousands, if not millions of people through social media.
Now with this being said, it is recommended that you only use hashtags for 6-9 words per tweet. I suggest only using it for 3-4 words, if at all possible. You do not want to flood your tweets with hashed words that make your brand or Company look like spam. You want your tweets to be simple and filled with content to direct the user back to your Website or link that you are promoting.
This would be a good use of hashtags if you were tweeting about sports. For Instance, I was tweeting on National Signing day about one of the most highly sought out basketball players not committing to Michigan State.
The tweet is simple and to the point. And, at that moment in time, the sports nation was tweeting about Jabari Parker and him committing to Duke opposed to Michigan State. So thousands had the Potential to see my Tweet when I Hashtagged #Job
Here would be an example of an over hashed, in my opinion, flooded bad tweet: "So #Excited to go to #Paris for #winetasting and #food. So #lux!"
With this tweet and use of hash-tags you see that almost every other word is hashed. It makes the tweet Flooded with hashtags as Opposed to getting your content across. It has a hard time getting the point across due to the reader focusing on the hashtags.
Some people use hash-tags for fun. Others use it to help brand their Companies and to keep track of their brand through social media. And some businesses go viral off of hashtags and get Nation-wide attention through a hashtag. Look for what's trending and get involved with the conversation through a hashtag. I learn a lot when I search Twitter for a hashtag such as #socialmedia.
Find the key words in your tweets that have potential to go viral and to help you brand and hashtag away.
2. How to Importance of Hashtag :---
On Social Media Sites, Incorporating hashtags into your Online content can have a host of benefits when it comes to business. You will be able to promote products and services much more Effectively, making the most out of this powerful social networking tool in order to attract new customers and maximize profits. This article explains why hashtags are important and how you can use them effectively on social networking platforms.
Why Are Hashtags Important?
The term hashtag has entered the general lexicon, and is very popular way to promote a service or product. People search using hashtags on websites such as Instagram, Twitter, Facebook and YouTube, and they can be an effective way for people to search for content which is specific to their original query. Hashtags can also be a Powerful research tool and enable website Developers Interested in Search Engine Optimization(SEO) to see what is trending and making waves on social networking websites.
The Importance Of Hashtags In Breaking News.
Hashtags can get people taking about a particular news story or event, and were frequently used during the Arab Spring protests that began in 2010. Social networking websites like Twitter were used to report from the front-line of these Demonstrations, where many International news agencies were unable to get access to, and the hashtag was used to reach a global audience. Hashtags were also used in some of the most talked-about global events during the last few years, such as the death of the singer Michael Jackson, Hurricane Sandy, and the wedding of Kate Middleton and Prince William in London in 2011. Hashtags are very common after a famous entertainment event, such as an awards ceremony, election or sports event, such as a football game, have taken place.
The Importance Of Hashtags In Promoting An Event.
Hashtags can also be effectively used to promote an event for business purposes and allow website owners to garner a new customer base. Hashtags should be short and contain Natural keywords and phrases in Order to Improve their Visibility in Search Engine Rankings. It’s also useful to create a short but pithy phrase which will catch on and Hopefully trend, whilst Promoting the Services of a company at the same time. Hashtags can also be used during a particular Promotion or Discount and can be utilized to attract a large audience, some of which may never have heard of a Particular product of company before they had seen the hashtag.
How to use an effective hashtag for your business.
In order to make the most out of the hashtag, consider a phrase that will be easy-to-read, especially as spaces are omitted in the text. Do your research and keep Abreast of what terms are Trending either in a Particular Country or territory, or worldwide, observing what is popular and what people are talking about. There are several websites which list the most Popular hashtags at any given point, although this can change frequently with the fast-moving nature of social networking. Hashtags can often reflect a breaking news story or a recent event, and it can often be difficult to know which hashtags to use in order to best promote your goods and services. Humor is a popular Communicative tool and should be used within the hashtag if doing so will reflect well on the profile of your brand or Company. When trying out new hashtags, make a note of which ones proved to be popular, and which ones which failed to generate a positive response on social Networking Websites. You will be able to find out which hashtags were popular with cross-sections of your audience, such as male or female readers, or readers of a particular age group.
Track Your The Performance Of Your Hashtags:-
There are several websites which allow you to track the performance of your hashtags, allowing you to conduct research on what was popular and which keywords or phrases led to inbound traffic to your website and increased the number of sales for a product or service. When using a hashtag at the end of a post on a social Networking website, consider Incorporating an external web link into the body of text to your blog or website, enabling people to find out more Information about your company or brand if they click on the link.
Why Should You Hashtag?
Hashtags work. They help increase your social media presence as they make your content viewable by anyone who has an interest in your hashtag as it goes beyond just your followers. Hashtags can help you build a brand for your Business or yourself by Engaging with customers and joining the conversation about what’s trending. If you participate in high-traffic Conversation by Discovering the biggest Trending topics, you are more likely to gain great visibility to your business. The more visibility you get, the more likely you are able to create a larger audience and a larger audience exponentially increases the likelihood of fresh leads for your business.
How to use hashtags on Twitter :-
Hashtagging on Twitter can have a major Impact when it comes to your follower count by using general and non-specific hashtags. If you hashtag general words, like #Job
#Bangladesh, that are going on, it is more likely that your tweet will reach beyond your follower list.
Twitter hashtags encourage people to take part in conversations with the same topic and people engage with one another even if they are not following each other. While hashtagging on Twitter can definitely help your social media presence, using long and wordy hashtags, like #Resume, in a Tweet can damage your presence as hashtags are supposed to make things easier to find and engage with others. In addition to long hashtags, using too many hashtags in one post can also be harming to your social media presence. If your tweet is filled with more hashtags than content, it will come off to your followers as desperate and it certainly dilutes the message you are trying to convey.
How to use hashtags on Instagram:--
Similar to Twitter, using hashtags on Instagram can help you engage with more than just your followers. Hashtags on Instagram give “audiences an organic way to discover branded content through the topics and forums that interest them.” Engaging with a community is a good way to build a brand and Instagram hashtags allow you to engage with a specific community. Hashtags on Instagram are useful as they help other Insta users discover your profile, which can ultimately increase the likelihood of obtaining more followers.
Contrary to Twitter, using more specific hashtags on Instagram can help build a bigger audience for your business. One tip you can consider when posting on Instagram: look at the hashtags your audience is already using and connect your hashtags with those. If you use general hashtags on your photos, you are more likely to not get many engagements and your photo will not stand out as much as you want or expect.
Why Hashtags On Facebook and LinkedIn Do Not Work :-
Even though hashtags are useful and drive engagement to your Business Social media accounts, hashtags do not always work on every single social media Platform. For example, they are not meant to be used on Facebook or LinkedIn. If you Continue to hashtag on LinkedIn and wonder why your hashtags are not clickable, it is because LinkedIn does not support hashtags. This completely negates the purpose and functionality of hashtags.
In terms of Facebook, posts without a hashtag perform better than posts that contain a hashtag. Facebook Introduced hashtags back in 2013, and since then, research found that including hashtags in your Facebook posts does not pose any substantial benefit. Instead, it actually has a negative effect as it tends to irritate your friends. The fact that hashtags are so unsuccessful on Facebook is partly because Facebook users are not using hashtags when they search.
If hashtags are not something you have included in your social media posts for your personal or business accounts, it is never too late to join the fad. Hashtags are a continuously growing communications tool that can help you grow your social media presence and create more engagement in order to better your business.