SpiceJet Airlines Ltd Presented By Jesvita Melisha Mendonca

 

SpiceJet Airlines Ltd Presented By Jesvita Melisha Mendonca

An introduction to the company.

Spice Jet:- SpiceJet is an Indian low-cost airline based in Gurgaon, Haryana. It is the country's second largest airline in terms of domestic passenger volume, with a 13.6% market share as of March 2019.[4] The airline offers 630 daily flights to 64 destinations, including 54 Indian and 15 international destinations, from its hubs in Delhi and Hyderabad.

HISTORY OF SPICEJET

• CEO: Ajay Singh (since May 21, 2015)

• Founded in 2004.

• Headquarters: Gurugram.

• Bag information: 15kg free for economical travel within India. To other destinations, 20kg free, including additional allowance depending on the route. Founders: Ajay Singh and Bhupendra S. Kansagra.

HISTORY OF SPICEJET

1984-1996: ModiLuft era

2005-2013: Inception and expansion

2014-present: Downturn and recovery

SPICEJET'S HISTORY: 

1. Corporate Affairs - 

• Ownership and Structure

• Headquarters

2. DESTINATION

• Codesharing agreements

SpiceJet codeshares with the following airlines:

•  Emirates

•  Gulf Air.

• 
  

3. Services

4. Partnerships.

SpiceJet has teamed with Tripfactory to sell holiday packages through its platform.

SPICE JET BAGS AND CHECK-IN INFORMATION

1. How much baggage can I check-in on SpiceJet flights?

2. How many pieces of hand luggage may I bring in the cabin on Spicejet flights?

3. What is the Excess Baggage Charge? 4. Can I check in for my next flight at the point of departure and retrieve checked-in luggage at the end of the journey?

5. When and how do I check - in?

6. Can I reserve seats when I check - in ? flying for 

7. What should I do if my baggage has been lost during my flight with spicejet ? Am I entitled to compensation? 

8. How much baggage can I check-in if I have a connecting international flight?

9. Can I carry Liquor ?

10.Can I Pre-Purchase Excess Baggage?

7 P'S OF MARKETING MIX:

Product:

On Ground Services:

✓Check in Option

✓ Airport Lounges

✓Coach & Bus Services

In Flight Services:

✓Spicejet sells hot meals/snacks/refreshments and beverages

Price:

✓ Discounted fare for senior citizen, defense personnel

✓ Economy & club premiere fare

✓ Advance passenger excursion

Place:

✓Place of services: aircraft (Ticket counters, check in boarding place, brokers office,Etc)

Promotion:

✓Hoarding & advertising 

✓ Sponsorships

✓ Event Organization

Process:

People Processing:

✓ Greeting methods and standard procedure of treatment for customers for each class

✓ Booking tickets on counters

Possession Processing:

✓ Cargo

✓Luggage

People :

✓Crew members

✓ Ground staff

✓ Customers 

✓ Employees

Physical Evidence : 

On the ground:

✓ Booking office or Ticket counters 

✓ Paper work

✓ Brand Logo 

✓ Ticket

In Flight:

✓ Aircraft and seating configuration 

✓Uniform 

✓Level or Tag

SERVICE BLUEPRINT OF AVIATION INDUSTRY

SERVICE GAP MODEL OF AVIATION INDUSTRY

GAP 1: 

Consumer expectation and management perception. 

GAP 2:

Management perception and service quality specification. 

GAP 3:

Service-quality specifications and service delivery. 

GAP 4:

Service delivery and external communications. 

GAP 5:

Perceived service and expected service.

FINDINGS

• From the project and survey few of my findings are low cost carriers (LCCs) as follows.

• People preferred to travel with those LCCs which

• provides good service with least minimum cost in the LCCs segment.

• As per survey and data collected, Spicejet airlines are mostly preferred by most of the passengers.

• With the emergence of LCCs rail traffic is affected mostly followed by the full service carrier.

• Many fliers are less aware about the existing offers

• which are by LCCs, in order to attract more business for airlines.

RECOMMENDATIONS

With reference to my study on Low Cost Airline in India, I would like to suggest some issues that may be beneficial to the companies who are into aviation sectors.

• The major cost of all airlines, whether full time or low cost, is that incurred on fuel. All carriers should try to adopt the measure as adopted by Southwest airlines, which is of hedging fuel prices, so that they can minimize the damages caused due to price fluctuations in severe situations that affect their business and profits.

• A serious problem which is faced by the low cost carriers is the lack of Punctuality. The low cost airlines should resolve it by maintaining a better relation with the civil aviation authorities and airport authorities in order to prevent unnecessary delays in their flights.

• The low cost airlines should also provide better training to their staff, so that they provide good service without discriminating against the passengers on the basis of the kind of background they belong to.

• Strengthen and Promote short haul tourism for business development, and tourism.

Jesvita Melisha Mendonca

HR Team

Flying-crews.com

https://linktr.ee/asiaticinternational

https://in.pinterest.com/jesvitaasiatic/

https://www.quora.com/profile/Jesvita-asiatic

https://www.instagram.com/jesvita_flyingcrews/

https://youtu.be/hkPrgE41X7E?si=qmYk6PhIk4IDLrQm

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