AlfaBloggers Best Bloggers Team Of Asia : The Basics of Website Statistics: Understanding Key Metrics and Tools

Wednesday 10 May 2023

The Basics of Website Statistics: Understanding Key Metrics and Tools

The Basics of Website Statistics: Understanding Key Metrics and Tools

Website statistics offer insightful information about how users use a website, including their origin, the pages they view, and how long they remain. Website owners must understand these important metrics and tools in order to optimise their sites and enhance user experience. The fundamentals of website statistics are as follows:

1. Page Views

The number of times a visitor views a page on your website is measured by page views.

One page view is recorded each time a page from your website loads in a browser. This means that if a visitor loads a page, then reloads it, this counts as two page views.

2. Average Time on Page

The average amount of time visitors spend on a page is known as the average time on page.

The longer you can keep people on a page, the better. Time on page can be a great indicator of how interesting and effective your material is. Having visitors stay on your page for a longer period of time implies they are high-quality users who value your information. Shorter times, however, typically suggest a lack of interest.

3. Average Session Duration

The length of an average session is the amount of time visitors spend on each session. A session is a collection of interactions with your website over a predetermined time frame, usually one to two hours.

One person's visit to your website can be generally compared to one session. This could indicate that the visitor is only reading one page or that they are browsing more of your website.

4. Pages per Session

The average number of pages a user visits during a session is calculated as pages per session.

Even though the length of your sessions may be long on average, consider how your visitors are spending their time. Do people continue exploring after those first one or two pages? These queries can be addressed via Pages per Session.

5. Bounce Rate

The percentage of visitors to your website who load only one page before leaving without interacting with it or accessing any other sites is known as the "bounce rate." They instead "bounce" away from your website and go somewhere else.

6. Traffic Sources

Your website's traffic sources are used to identify its sources.

Although the quantity and kinds of traffic sources differ per analytics tool, some typical ones are:

Direct: These users enter the URL of your website into their browser's address bar or utilise a bookmark to access it. This phrase may also be used as a blanket description of traffic from unidentified sources. Traffic marked as "Direct" can be caused by problems with cookies, source codes, and other things.

Organic search:These website visitors came to yours from organic search engine results (SERP) that weren't paid for. They most likely found your website from Google Search.

Paid search: These users reached the site through clicking advertising on SERPs.

Referrals: Links on other websites direct referral traffic to your website.

Email: Your emails' links are the source of this traffic.

7. Social Referrals

Referral traffic from social media, whether it is bought or organic, is known as social referral traffic.

Social media is the most effective digital marketing strategy for 67% of small businesses, according to study by 2022 Visual Objects.Tracking traffic from all sources is beneficial. However, because social media is so essential to small businesses, you might want to pay close attention to social media referrals because they are a key indicator of your customers' journey through your website.

8. New Visitor Sessions

The number of new visitor sessions indicates how frequently a brand-new individual user accesses your website over a certain period of time. A user is still considered to be one visitor even if they start many sessions throughout that period.

9. Returning Visitor Sessions

Users that visit your site more than once over the course of a certain period of time are known as returning (or repeat) visitors.

10. Device Type

Device Type tracks the different kinds of gadgets people use to access your website over a specific time frame. This metric typically contains:

Device types (such as macOS mobile or Android tablet)

Number of visitors

Percentage of visitors per device

👍Anushree Shinde [ MBA]

Business Analyst

10BestInCity.com Venture

anushree@10bestincity.com

10bestincityanushree@gmail.com