Digital Marketing Executive
Roles and Responsibilities :
• Monitoring Social Media channels for trends and opportunities.
• PReparation of pre SEO data business analysis and internet strategy Report.
• Handling complete SEO On Page and OFF Page Optimization Process
• Web page analysis (analyzing client individual web pages by using Duplichecker and copyscape for refreshing content.
• Essayed a key role in creating meta tags, design suggestions, meta description, content optimization and suitable themed variation in alt tags and site architecture.
• Creating XML Sitemaps, Robots.txt, Rss feed submission for clients websites
• Checking Duplication for Content using tools like Duplichecker, Copyscape
• Keyword Optimization, Meta Tag Optimization, Optimizing the web Pages, Competitor Analysis, Keywords Density Analysis, Website Speed Analysis, internal navigation,
Canonical tag, Google crawl errors, XML sitemap Creation, RSS Feed Creation, Robots Text Creation, Reviewing the content, Special focus on checking for keyword density.
• Configured Robots, Sitemaps.
• Keyword Research, Creating Ad variation Copies, Campaign Management, and PPC Bid Management.
• Creating Ads with effective title, description, landing pages and increasing quality score.
• Resolved issues related to Clint E-mails, Site Suggestions, & maintenance to internal programs, etc.
• Building BackLinks through Article Submissions, Blog Submissions, Social BookMarking, Directory Submissions, Classified Submissions, Guest Blogging, Yahoo answers, Search Engines Submission (Google, Yahoo, Bing e.tc.) Directory Submission (One Way Links)
• Creating weekly, mothly traffic Reports.
• Adding websites in Google Analytics and verifying tracking code.
• Reverse goal URL's and increasing Goal conversion rates.
• Creating URL's and increasing goal conversion rates.
• Continuously monitoring impressions and clicks and making changes in ON Page.
• Meta tags to increase Click through rate (CTR) giving to analytics for other Junior Executives.
SocIAL MediA MarkETING:
• Created and implemented Social Media campaigns across targeted Social Media channels (Facebook, Twitter, Pinterest, Google+, YouTube, Quora)
• Facebook ads, Linkedin direct ads
• Creating Pages in Facebook, Facebook Insights (Increased likes, Impressions), Twitter analytics
• Twitter, Linkedin, Pinterest, Foursquare
• Analysis on Competitor Social Networks Profiles on Twitter and facebook
Company : AirCrews Aviation Pvt Ltd
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