forgotten about – especially by startup tech companies.Tech entrepreneurs, be they in the realms of SaaS or something like FinTech, very easily fall so blindly in love with their solution that they start to believe that it will simply sell itself.And that may be true – to a certain extent. We have worked with many tech companies whose solution is so brilliant that significant business growth has been achieved through word-of-mouth alone. Strategic inbound marketing practices of course, have been put into place to facilitate such word-of-mouth growth, but when a new piece of technology really is as good as it says on the tin, then the product alone can often be enough to get the company off the ground.However, “getting off the ground” is just the first step. For a tech company to become a true success in an increasingly competitive and crowded world, then it needs a strategy to get it flying. And this is why branding for tech companies is so important. If there’s one thing about personality, we could say that it is decidedly human (leaving all the charms of dogs and parrots aside for the moment).
And if there’s one thing about technology, then we could equally say that it is decidedly inhuman.Branding for technology companies is all about injecting humanness into tech.And this is important because, unlike other sectors where there tends to be plenty of occasion for human interaction, the modern technology company often exists almost entirely online, with users simply interacting with a website over the whole time that they are customers. Tech companies, as such, can tend to forgo a true branding strategy in place of focusing on improving the technology on offer, delivering additional feature sets, or improving the price-performance of the product. These can all be deemed as short-term product marketing tactics, whereas brand building is a strategy that looks to the long-term, with the ultimate purpose of gaining a sustainable competitive advantage. Good branding adds real, tangible value to the technology solutions that you’re selling, and indeed, when all’s said and done, it’s the brand to which customers stay loyal, for, in all likelihood, there are plenty of other similar solutions to yours that they could be doing business with instead.
---Co-branding for FinTech Companies:
Partnerships are not just an emerging trend. They are a new core competency for financial institutions. As partnerships continue to grow in number and evolve in structure, including fintechs, big techs, co-brands and others, collaboration with marketing, sales and customer service becomes critical. In an effort to compete more effectively and meet changing consumer demands, many banks and credit unions are exploring partnerships with fintech companies, other organizations — including, in a few cases, even big technology firms — to deliver better value to their customers. The emergence of new partnerships is customer-driven, not technology-driven. It is caused by customers seeking new experiences, rewards, transparency, and choice from their banking providers. Partnerships can extend products and platforms into new markets, expose brands to new customer segments and create scale. Partnering has been a component of banking for many years under various guises including co-branded credit card programs. But partnering has taken on a new urgency in the digital age as a means for traditional financial institutions to more quickly upgrade their capabilities, enabling them to provide a more robust set of products and services that Millennials and even older consumers now expect. The partnership structures being created today shift the relationships between the participants from competitors to collaborators. Change like that requires financial institutions to relinquish old ways of operating and establish new practices. An important part of this change, is that both sides will need to rethink and effectively integrate marketing, sales and service activities to achieve their common goals and meet customer expectations. Successful growth of partnerships with fintechs or others will focus on delivering value to the customer. This is where a new coupling of marketing capabilities will come into play. This should create meaningful synergies for each partner and more importantly a completely new customer experience — an experience they are expecting.
---Co-branding by MasterCard:
Category : Financial services: Payment solutions , Owner of the brand: Mastercard Inc Key competitors: Visa, American Express, Discover, PayPal
A co-branded credit card is sponsored by two parties. With co-branded credit cards, cardholders may get merchandise discounts or rewards points when they buy from the sponsoring merchant, but can also use the cards any other retailer that takes cards from the bank or card network. Also spelled cobranded. A co-branded card is a credit card that a retailer of consumer goods or services issues in partnership with a particular credit card issuer or network. Often bearing the logos of both the credit card company and the retailer, co-branded cards earn merchandise discounts, points, or other rewards when used with the sponsoring merchant, but they can also be used anywhere the cards from that network are accepted. Recently, Mastercard launched co-branded cards in partnership with Flipkart-Axis Bank, Matrix-Federal Bank and so on.By dropping the word “Mastercard” from its logo, the company is turbo-charging its ability to succeed in a fast-changing marketplace. It is, at once, a smart branding move and a smart business move. It is able to connect with consumers in a way that is not disruptive but, rather, is woven into their lives in a subtle way, all the while cutting through the clutter. And, it is using its logo to communicate its evolving technology payment story, utilizing the most relevant real estate in a most relevant way. The old saying goes that a picture is a worth a thousand words. In the case of Mastercard, it may only be one word. But, in this case, the shift in branding strategy may be priceless. Mastercard has arrived at a simple solution. Literally simple. Among the best ways for a brand to break through the clutter is visual clarity. By dropping the name and focusing on the iconic design, Mastercard is taking advantage of one of its unique branding strengths. It is one of a handful of brands, Apple, Target and Nike among them, which can communicate who it is and what it stands for with a strong, simple visual. More than this, without the name, the logo works symbiotically with the very product the company is selling – online payment. It’s a seamless and powerful connection between brand logo and brand offering, not to mention in line with how younger consumers are connecting to the world around them. With a visual-only brand mark, MasterCard is freed up to use its streamlined logo in this – and many other - applications relevant to anyone with a two-inch by three-inch screen.
What Is Branding? This is the million-dollar question – for many don’t fully understand the definition.
Your tech company’s brand is not the name of your business. It’s not your logo, your tagline, or your colour scheme. True, all these things, when you have a strong brand strategy in place, become associated with your brand – but they do not form the brand itself.
No, your brand is the fusion of all the characteristics, ideals, standards and values that your organisation embodies in its very existence. Your brand is the personality of your business, and, crucially, it’s the way in which your customers perceive this personality. Indeed, your tech company’s brand is the way in which users experience your product and service at all levels.
And we do mean all levels – from your customer service to your social media posts to your commitment to fulfilling orders to the product itself. And this is exactly why companies that want to fly must focus on their branding as much as they do their product – for the product alone is not a brand.
Important Of Branding For Fintech Companies
Gone are the days of associating cryptocurrencies with the dark web. With each passing day, fintech continues to dominate the headlines, as more companies rush to earn the perception of “early adopter.” And while the recent boom has undoubtedly helped the credibility of fintech as an industry, there’s much room for improvement.
Over-saturation and mass clutter present a daunting challenge for spreading awareness and establishing differentiation. Crypto and blockchain companies large and small are fighting for their share of voice—and it’s overwhelming enough for new users to equip themselves with adequate knowledge of trusted platforms and general industry nuances.
So what’s the solve? How can fintech companies cut through the noise?
Boil it down to brand strategy.
Understanding Brand Strategy:In any industry, a strong brand strategy is crucial for business success. Companies that have established who they are, their core tenants, and key differentiators (and how to leverage them) are the brands who find the deepest user loyalty. Fintech is no different, and should arguably rely the heaviest on a strong brand strategy to drive awareness, whether it be announcing an ICO or overhauling a website design.
Brand strategy is also uncharted territory for many of the world’s fintech companies— Most leading fintech founders and creators are often so committed to the development of the product, such matters as brand strategy end up tossed to the wayside, or overlooked altogether. Therein lies the problem: an unrecognized need to grow the company from within.
Most often conflated with a logo or identity system, brand strategy goes much deeper, and in fact, is what informs the aforementioned. Brand strategies are the foundation for how a company looks, sounds and communicates to each of its audiences, instilling a belief system for employees and users alike.
Finding a Branding Partner:When seeking a branding expert, there are several options to consider, depending on the breadth and depth of a company’s needs. Regardless of the kind of partner—agency, contractor, consultant, or the like—fintech companies should understand how to communicate their needs and stipulations. Finding the right partner can be a daunting challenge, given budgetary restrictions, logistical hurdles (how can we best work with this company/individual who’s in a different country or time zone?) and resourcing (where do we even begin to look? How do we know this company/individual is right for us?).
Odds are, if you’re a new, smaller blockchain or crypto brand, you likely aren’t going to consider a partner who expects a six-figure retainer or an individual who’s looking for a full-time, long-term gig. Rather, you might need a partner that can act as a supplement to your team; one who knows and understands your mission, values, and needs, and can act as an extension of your company as you grow. Establishing current and future needs from all angles—identity, brand strategy, UX, etc.—are key to finding a partner who can be nimble and comfortable with ambiguity when the industry faces its ups and downs.
As the Fintech world continues to grow and transform, the most important thing for these companies to do is formulate a plan for success through thoughtful brand strategy. Differentiation in this marketplace is key as adoption of blockchain and crypto continues to skyrocket, and stronger, clearer communication from companies means more credibility for the industry as a whole.
What is Co-Branding
Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logo s on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy .
On the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service.
Types of Co-Branding
1.Ingredient co-branding
2.Promotional/sponsorship co-branding
3.Value chain co-branding
·Product service co-branding
·Supplier-retailer and
·Alliance co-branding
4.Innovation-based co-branding. Ex: apple, nike
5.Shared product equity co-branding
Method of Co-Branding
1.By Online Technique
·White label/ private label
·Gray label
·No label
2.By Type of Relationship
·Internal co-branding
·External co-branding
·Mixed co-branding
Co-Branding of Citibank
Introduction
Citibank (stylized as citibank) is the consumer division of financial services multinational Citigroup.[2] Citibank was founded in 1812 as the City Bank of New York, and later became First National City Bank of New York. The bank has 2,649 branches in 19 countries, including 723 branches in the United States and 1,494 branches in Mexico operated by its subsidiary Banamex. The U.S. branches are concentrated in six metropolitan areas: New York City, Chicago, Los Angeles, San Francisco, Washington, D.C., and Miami.[1] In 2016, the United States accounted for 70% of revenue and Mexico accounted for 13% of revenue. Aside from the U.S. and Mexico, most of the company's branches are in Poland, Russia, India and the United Arab Emirates.
5 Advantages of Co-Branded Cards of Citibank
Co-branded credit cards are the product of a mutual partnership between a particular merchant and a credit card issuer. Together, they create a credit card that bears the merchant’s logo and provide merchant-specific benefits to brand-loyal consumers. As a result, you gain rewards and discounts from the brands you are most loyal to.
They are useful and cost-effective once you understand how they work. However, the rewards offered by a co-branded credit card are tailored specifically to the services offered by the affiliated merchant.
Advantages of Co-Branded Credit Cards
1. Accepted Worldwide: Co-branded cards are international cards. They are accepted worldwide and can be used at any merchant outlet across the globe while the bill is generated in INR. Their worldwide acceptability is due to the tie-up they have with VISA or Master Card.
2. Rewards Customer Loyalty:It is a unique way for the card issuer as well as the affiliate merchant to reward their loyal customers. The cards while being a reward will further deepen the frequency of engagement, thus creating a win for all.
3. Freebies for the Customers:They offer free merchandise to customers for spends exceeding specific amounts or redemption options along with a frequent flyer program or a frequent buyer program.
4. Customized to Lifestyle Requirements:Since co-branded credit cards are attached to a particular brand, customers can avail cards customized to their spend category and lifestyle requirements.
5. Fee Waivers:Most co-branded credit cards do not have transaction fees and also offer surcharge waivers for customers. You receive the highest rewards, from the purchases you make directly with the affiliated merchant. Therefore, in order to fully reap the rewards available, opt for a card from a brand that you know you will make regular transactions with e.g. Indian Oil Citi Credit Card that offers fuel benefits.
It might be tempting to get credit cards affiliated with all of your favorite stores, use each on a sporadic basis when you shop with the respective retailers and then stockpile the rewards you earn for future benefits. Spreading yourself too thin in this manner is not beneficial. Get at the most two different co-branded credit cards. This will enable you to maximize the benefits you receive from each without overburdening yourself.
Citi and Lazada Launch Co-Brand Credit Card Partnership in Southeast Asia
Hong Kong – Citi, the largest pan-regional credit issuer, and Lazada Group, Southeast Asia's leading e-commerce platform, today announced the launch of the new Lazada Citi credit card, marking the first time that an e-commerce company is launching a co-brand credit card in the region.
The co-brand credit card, which offers 10x more rewards on Lazada purchases and Lazada Wallet top-ups, is live in Malaysia and will be introduced to other markets in the region over the next six months. Tapping into the growth potential of e-commerce spending in the region, Citi and Lazada are targeting over 500,000 sign-ups of the new card across the region over the next few years.
With the new credit card, Citi will access a younger, digitally-savvy customer pool that makes up the majority of e-commerce customers in the region while Lazada widens its breadth of offers and services by leveraging a global financial platform.
Commenting on the launch of the Lazada Citi credit card, Sergio Zanatti, Asia Pacific and EMEA Cards and Loans Head, Global Consumer Banking, Citi, said, "Citi continues to gain traction with its regional partnership strategy, and we are delighted to be collaborating with Lazada as we build out our presence and scale in digital ecosystems where our customers are active. Through our partnerships, we are looking to increase our Consumer Banking customer base in Asia Pacific by about two million over the next few years."
"As a leading consumer lifestyle destination, we want to bring more value to our customers and a co-brand card that rewards users on their purchases. With the theme 'Play-it-up', this card brings lifestyle benefits to our valued customers advocating entertainment on top of our everyday promotions. We are also thrilled to be partnering with Citi, the region's leading credit card issuer," noted Mary Zhou, Chief Marketing Officer, Lazada Group.
The co-brand credit card launch is a natural extension to Citi and Lazada's regional partnership, which dates back to 2016. As part of the partnership, Citi customers benefit from ongoing offers on Lazada's platforms in the region. By targeting consumers in Southeast Asia where the use of cash is still widespread, Citi and Lazada will enable more consumers in the region to access the benefits and convenience of credit card spending through the new co-brand card.
The card in Malaysia is the only one of its kind offering 10x earning of points for Lazada shopping and Lazada wallet top-up, 5X points for selected lifestyle, travel and wellness categories. It offers 1,000 bonus points monthly with minimum card spend, RM10 cashback with minimum top of RM100 in Lazada wallet for the first 1,000 customers monthly and RM10 cashback for the first time "Top and Save" in Lazada Wallet. Points earned on this card can be used to offset against future Lazada spending. Citi's Asia Pacific Consumer Banking business has around 15.2 million credit cards, covering 12 markets in Asia Pacific as well as five in EMEA. Close to half of new credit card and loan acquisitions are generated digitally today, representing a more than two times increase in the last three years. Citibank and IOC to Launch Co-Branded Debit Card
NEW DELHI: State-run refiner Indian oil and Citibank announced the launch of country’s first co-branded debit card.
The agreement for the Indian Oil Citibank debit card was signed by J M Gugnani, executive director (sales), IOC, and Sarvesh Sarp, Global consumer Bank head, Citibank India , a Citibank press statement said here
The Indian Oil Citibank debit card would be available to both, existing and new Citibank Suvidha and Banking customers. For every Rs 100 spent at IPC retail outlets using the debit card, the customer will be rewarded 2 points. A similar purchase at other locations earns the cardholder one reward point.
These reward points can then be accumulated and redeemed for free petrol, Servo engine oils at IOC retail outlets. In addition to a wider range of special offers on batteries and tyres, cardholders would be exempt from playing any transaction fee for purchase at IOC retail outlet, the release said.
The debit card would also functions as an ATM card, providing customers online access to their accounts.
Currently, the Indian Oil Citibank credit card is one of the fastest growing co-branded credit cards and bagged the “Excellence in co-branding in South Asia” award from MasterCard.
Citibank Awarded Best Co-Branded Credit Card by MasterCard in Czech Republic January 25, 2007
Prague – Citibank a.s. received the esteemed awards in two categories (out of the three possible) upon the assessment of the best co-branded credit cards launched in 2006, which was conducted by MasterCard. Citibank placed first in the Best 2006 Novelty category for its MasterCard Citi CSA credit card and, it also won the Best Co-branded Card from the Client’s Benefits Point of view category for its Shell MasterCard from Citibank a.s. The best cards were chosen based on an evaluation that had been made of 40 MasterCard co-branded programs that are running in the Czech Republic. Co-branded cards are issued by financial institutions in conjunction with their partners through which cardholders are offered various bonuses and other benefits.
“The future of payment cards lies in enhancing their added value for the benefit of their holders. People use cards that, in addition to making one’s payments with, are also going to offer a number of additional benefits, such as discounts on goods to be received at shops, or various forms of bonuses. Citibank is the market leader in the area of co-branded cards. We aim to offer our clients the best of what is available. Therefore, we make partnerships with companies that are real market leaders in their respective fields. We offer credit cards prepared in conjunction with Czech Airlines, Shell Corporation, and the mobile phone services provider/operator Telefonica O2 Czech Republic. Citibank very much appreciates the acknowledgement that has been rendered to us by MasterCard for our co-branded cards. Furthermore, it is also our commitment for the future to provide best in class products and services to all of our current clients, and future clients," said Rizwan Qazi, director of Citibank Credit Cards.
“The importance of co-branded cards is on the rise not only in the Czech Republic, but also on the European scale. This fact, among other, is also attested to by results of an all-European survey of KRC Research made last September. The survey showed that 73 % of European customers wish to have a card that the use of which is going to bring them some type of a bonus. One of MasterCard’s priorities is its support given to enhancement of payment cards’ functionality and of the array of services provided to cardholders,“ said Ján Carný, Managing Director of MasterCard Europe for the Czech Republic, Slovakia and Poland.
Since the Covid has struck the world people's lifestyle, routine, businesses and economy have fallen out of their place.
Yet the ability of HR to keep intact all the ends has stood out.
Responsible HRs to develop leaders are providing education and coaching.
Ensuring that this activity is planned in a way to benefit employees regarding their job roles and showing empathy to employees.
Since there are no meetings conducting in a room Communicating regularly is important so that employees don't miss out on any information required to complete their task.
Their concern is also related to employee's well being and so they are posting blogs, images and videos which makes the employee aware about the situation.
They are also setting up motivational online sessions for employees
Scope of Social Media – Includes online social networking sites, interactive forums, blogs, chat rooms, podcasts, video aggregation platforms, or other kinds of social media platforms
Using Social media for recruiting is need of the hour for HRs thanks to the technology which made this process simpler
Since the economy has taken a big hit on the global level, many people fear loss of job and if they do so it will effect the whole family as there are families depending on one person. Therefore instead of so many loss of jobs which will make many people suffer, there might be a pay cut in everyone's salary. This will get people something rather than nothing. It will be done so that others are not at 100% loss. As many people have dedicated their efforts and time towards the company, it is the responsibility of the company to keep their employee's well being in mind.
Even though working at 100% capacity everyone will be paid half so that there is no burden on company and rest of the employees also get their salary post Covid.
This will be a win-win situation as no one will have to leave the job and stay without an income and also this will help the company to rise up in monetary terms as there has been a decline in the business growth in many sectors.
AirCrews Aviation Pvt. Ltd. AirCrews Aviation (Pvt) Ltd. is best Online Aviation Expo in Asia. It is a newly incorporated Aviation Service Providers of India. It is duly registered with Govt. of India, Ministry of Corporate Affairs to run various Aviation related services. Designation: Business Development Officer / Business Development Manager Job Specification: •Business Development Officer: Bachelor’s degree in marketing, finance, accounting or Related field. Business Development Manager: Postgraduate in a related field •Fresher •Excellent Written and Verbal Communication skills. •Great Leadership skills. •Top-notch analytical skills — you must have an eye for detail! •The ability to research new markets as needed •Technical skills •Soft skills Job Description: Our rapidly growing company is looking for a motivated business development officer/ Business development manager to develop and implement growth strategies for the achievement of our goals. Candidates should have the right blend of analytical talent and business know-how. Successful applicants should be team players who not only understand how to identify a new market opportunity but also know what it takes to lead a team forward and realize that opportunity. We’re especially looking for someone with great communication skills, as you’ll be expected to interact with, executives and clients on a daily basis. Preference will be given to candidates who plan to stay and grow with our company for the foreseeable future. 1. Develop business and marketing plans in coordination with the Managing Director to achieve goals. 2. Research the market for identifying new business opportunities. 3. Assist in branding and media communication activities such as press releases, advertisements, marketing collaterals, and web site. 4. Analyze the current and past budgets, expenses, sales, revenues and product deficiencies in order to provide recommendations for business growth and problem resolution. 5. Explain prospective clients about the advantages of the product and follow up with them in order to close the deal. 6. Respond to the client queries in a timely fashion. 7. Develop business proposals for new and existing customers. 8. Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan. 9. Prepare the annual marketing budget and track the expenses against the budget. 10. Develop strong customer relationships in order to generate high volume of prospective clients. 11. Manage customer calls and appointments effectively for new opportunities. 12. Learning attitude for concept selling Concept: A motivational corporate fiction Aviation game based on a new airlines in USA Offered Package: Business Development Officer: 4.2 lakhs per annum [After 3 Months of Probation Period] Business Development Manager: 5.5 lakhs per annum [After 3 Months of Probation Period] During 3 Months Probation Period: 7k-8k Per Month
Location: Work From Home [WFH] Gender/Age: Female/19-25 years Selection Process: 1.Shortlisting based on Bio 2.Question and Answer round based on the concept we provide 3.PPT Presentation Or a video explaining the concept 4.Three rounds of Interviews with 2 HRs followed By CEO Note: It is a week-long Strict Selection Process! Do not hurry Send us your details on: 1) Full name: 2) Date of Birth: 3) City / Nationality: 4) Gender: 5) Educational Qualification: 6) WhatsApp no. : 8) Email Id: 9) Social Media Links: [Linkedin Profile is Must ] 10) Bio in 3rd person including your pictures in jpeg format): To all 3 Ids and WhatsApp Ankita Suvarna (Manager HR) ankitasuvarna@air-aviator.com +91 7709781840 Shruti Shetty (Manager HR) Shrutishetty@air-aviator.com +91 9136374117 Samruddhi Verlekar (Manager HR) Samruddhiverlekar@air-aviator.com +91 9819847802 https://www.alfabloggers.com/2020/06/business-development-manager-and.html
Primary and the most important aspect that Chirag Gandhi considers in his life is to utilize his talent that god has given him and participate in all aspects of life with energy, purpose and gratitude.
He was born on 27th April, 1995 in Panvel, Navi Mumbai. He has a graduate degree in Mechanical Engineering. The person who he truly admires and follow is Dr. APJ Abdul Kalam.Intelligence without ambition is a bird without wings. His aim is to become a successful Human Resource professional.
To peruse his dreams, he is currently studying MBA-HR from Welingkar Institute of Management, Mumbai.
He believes that to achieve success, it is important to work hard and have positive attitude. He is sincere, truthful, honest, punctual, humble, modest, kind, well organized and efficient in the work he does.
He has an industry exposure with Balmer Lawrie & Co. Ltd as Graduate Apprentice Trainee. He has also been lecturer at various coaching classes for diploma and engineering students.
He has also taken part in various extra-curricular activities and was also the President of ISHRAE student chapter of his college.
To gain knowledge about HR domain he has completed various courses in Power BI, Tableau, Design Thinking and Employee experience.
Vaibhav Mahajan was born on 28th august 1996.he was born in Jalgaon and brought up in Mumbai. He has completed graduation in Bcom specialization in business management form bedekar college thane (Mumbai University)
As a business management student, he has learned basic knowledge of marketing management, human resource management, organizational development, financial management, export marketing and business economics
He is currently preparing for MBA entrance exam, he has 8 months working experience as transaction processing associate his daily responsibility during job was
End to end transaction processing specifically for a healthcare account in the US.
Handling issue resolution to ensure department and customer needs are met
Assists on new hire trainings of the team.
He has also done an internship in HR (training and development) his daily responsibility was
preparing training module he has prepared a training module on communication and its importance for a manager, enhancing your productivity, positive mental attitude, communication, and listening skills for interviewers.
working on various hr task
developing the process
Performing research on the best practices of HR across the globe
his hobby are Play pc games like assassin creed, call of duty, battlefield 3, and many more, was a student manager in college for extension activities in women empowerment, population education, open schooling. He has done certification in hr (recruitment and selection), digital marketing and business communication, he always tries to make good use of extra free time so that he can be productive. Always ready to learn new things and accepts new challenges.
