Customer Opinion - What Do Customers Actually Think About Your Business? An important thing to understand in business is what customers actually think about your business. We don’t just mean surface perception - we mean real feedback and useful opinions that you can use to benefit your business and help it grow. After all, without customers, no business can hope to survive. It is therefore important to have a variety of methods of gaining customer opinion. Also, it is important to understand how to use that feedback to make improvements to your business. We take a look at both these things below! How to get valuable customer feedback First, you must know how to get customer feedback. It must be the right type of feedback. I.e. opinions and information that has a basis in truth, and really reflects how your customers feel about your business - no fake rubbish from people who just want freebies! There are some simple things you can do to obtain customer opinions that will genuinely help