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Thursday 23 July 2020

Marketing Manager Job Description

1) Inbound Marketing Manager Job Description
If your marketing department is just starting to make the shift to an inbound approach,
It’s possible you’ll still need to prove the success of your inbound marketing program.
If this is the case, you’ll likely be looking to hire an all-in-one inbound marketer --
someone who can build and grow your inbound marketing strategy from the ground up.
Look for someone who is very self-motivated and versatile ... and gets stuff done.
Job Description:
We are looking for an amazing, data-driven inbound marketer to own the majority of the
marketing funnel for our company. You will be in charge of attracting site traffic,
converting that traffic into new leads for the business, and nurturing those leads to close
into customers, the latter of which sales leadership will help you accomplish.
Build and manage a rich content/editorial calander that attracts a qualified audience to
our owned properties (including blog posts, whitepapers, ebooks, reports, webinars,
infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through
calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email,
content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing
activity turns into customers, and continually refine our process to convert customers.
BBA/B.COM/MBA degree or equivalent work experience.

Some past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all
Proficiency in marketing automation and blogging software in order to generate traffic,
convert visitors into leads, and then nurture them (using dynamic workflows) into
converted customers.
Bonus skills: HTML/CSS, Adobe Creative Suite.
2) Social Media/ Community Manager Job
Have you heard? 90% of all marketers indicated that their social media efforts
have generated more exposure for their business.
So if you aren't yet using social media marketing to your advantage, it's time to start.
And to do so, you need a social media manager who not only knows social media
platforms like they know the alphabet, but who also knows how to develop strategies
specific to various social networks, track the right metrics, and integrate the best tools
and practices on those platforms.
Job Description:
Do you tweet, share, and post to social media in your sleep? Do
you know what it takes to grow an online community? We're
looking for a social media manager to manage our social media
accounts by implementing strategies and tactics that grow our
followers, engage and retain them, and help convert them into
leads, customers, and active fans and promoters of our company.
You should have command of best practices and trends in social
media marketing, enjoy being creative, and understand how to
both build and convert a digital audience.

Build and manage the company’s social media profiles and presence, including
Facebook, Twitter, LinkedIn, Instagram and additional channels that may be deemed
Create shareable content appropriate for specific networks to spread both our brand
and our content.
Monitor and engage in relevant social discussions about our company, competitors,
and/or industry, both from existing leads and customers as well as from brand new
Run regular social promotions and campaigns and track their success (e.g., Twitter
chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that
educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target
Track, measure, and analyze all initiatives to report on social media ROI.
/B.COM/MBA degree or equivalent work experience.
Active and well-rounded personal presence in social media, with a command of each
network and their best practices.
Excellent communicator and creative thinker, with an ability to use both data and
intuition to inform decisions.
Proficiency in using social media software (e.g. HubSpot's, Social Inbox) to monitor
social media conversations. You will be our ear to the ground to route the appropriate
marketer, sales rep, and/or support rep to social conversations.

Bonus experience and skills include Adobe Creative Suite, demand generation, inbound
marketing, and blogging.
3) Blog Manager Job Description
Did you know that, marketers who have prioritized blogging are 13X more likely to
enjoy positive ROI? If you aren't taking business blogging seriously enough, now
would be the time. And hiring a dedicated blogger or blog manager is crucial in creating
remarkable content.
You need someone who is not only a great writer and editor, but who can also keep
your brand’s voice consistent across daily published content and understand how to use
your blog to generate qualified traffic and leads for your business. An ideal blog
manager will understand your buyer personas so well that published content addresses
their needs, wants, and problems.
Job Description:
We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for
writing, a comprehensive understanding of the industry, and experience in blogging to achieve business
goals. The blogger will be expected to sustain and develop the company's voice across all blog content.
Writing various types of articles on a wide range of topics for our blog.
Providing feedback to other contributors, and editing other writers’ content.
Optimizing content for search engines and lead generation.
Contributing to long-form content projects such as ebooks.
Conducting analytical projects to improve blog strategies/tactics.
Growing blog subscribers, converting visitors into leads, and expanding our blog's
overall reach.
A passion and strong understanding of the industry and our business' mission.

Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and
voice of our business' various types of content.
An analytical mind and interest in using data to optimize/scale blog marketing
strategies and tactics.
Excellent organizational skills to work independently and manage projects with many
moving parts.
2-3 years of marketing and content creation experience.

Saloni Pragya MBA
Marketing Manager
Aircrews Aviation Pvt Ltd.
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4) JOB TITLE: Digital Marketing
SUMMARY: Digital Marketing is a subset of traditional marketing. It promotes using digital
channels such as the internet, emails and mobile phones, as opposed to more traditional
media such as print, radio, TV or billboards. Finding new customers is the main aim of
digital marketing. It has the advantage over traditional marketing techniques because
online programs such as Google Analytics exist which enable you to analyze your marketing
campaigns in real time. This is far faster than any non-digital technique.
JOB PURPOSE: Develops strong and innovative digital marketing strategies, using SEO, PPC,
and other techniques to drive traffic to company pages and generate interest in company
products and services. Creates engaging written, graphic, and video content while staying
up-to-date on latest marketing technologies and social media.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to
lead integrated digital marketing campaigns from concept to execution. Digital marketing
managers will work with the marketing team, supporting teams (such as programmers), and
vendors to launch campaigns on time and on budget.
 Plan and execute all digital marketing including SEO/SEM, marketing database,
email, Social media and display advertising campaigns.
 Design, build and maintain our social media presence.
 Measure and report performance of all digital marketing campaigns, and assess
against goals ( ROI and KPIs)
 Identify trends and insights, and optimize spend and performance based on the
 Brainstorm new and creative growth strategies.
 Plan, execute, and measure experiments and conversion tests.
 Collaborate with internal teams to create landing pages and optimize user
 Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points.
 Instrument conversion points and optimize user funnels.
 Collaborate with agencies and other vendor partners.

 BS/MS degree in marketing or a related field
 Proven working experience in digital marketing.
 Demonstrable experience leading and managing SEO/SEM, marketing database,
email, social media and/or display advertising campaigns.
 Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate.
 Experience in optimizing landing pages and user funnels.
 Experience with A/B and multivariate experiments.
 Strong analytical skills and data driven thinking.
Bachelors Degree in Advertising or Marketing, 1-4 Years Experience in marketing, strong
written and verbal communication skills, Editing, Self-Motivated, Strong Leadership skills,
Team-oriented, Goal-oriented, Strong attention to detail, SEO, PPC, Google Ad words,
Content Management systems, Photoshop, InDesign, Facebook, Twitter, Microsoft Office.

Jyoti Jindal
HR Manager
Aircrews Aviation Pvt. Ltd.
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5) Job Title: Marketing Manager
Job Summary: Responsible for managing the company’s marketing initiatives. Uses market
research and analysis to direct marketing strategy and planning. Oversees the production of all
promotional materials and marketing campaigns. Reports marketing and sales results to senior

Roles and Responsibilities:
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor
products, and other relevant information to form marketing strategies
• Works with marketing staff to develop detailed marketing plans for all media channels and
sales teams
• Approves and oversees the creative development of promotional materials, website
content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other
services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the
marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each
product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal
presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and
other feedback.

Qualifications Required:
• Bachelor’s Degree in Marketing, Business, or a Related Field
• MBA in Marketing preferred.

• Marketing Strategy
• Client Relationships, Creativity
• Adaptability
• Research and Analysis
• Public Speaking
• Interpersonal Communication
• Leadership
• People Management
• Detail-Orientated
• Budgeting
• Organisation
• Multi-Tasking

Konanki Shivani
Manager HR
Aircrew aviation Pvt. Ltd.
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6) Job title: Marketing analyst
Job overview: We are looking for a hardworking fresher, successful Database Marketing
Analyst who can work in a fast - paced Digital Transformation Enterprise environment
focused on existing and new B2B accounts.
Post Graduate- PDGM/MBA
Duties and responsibilities include:
- Knowing why some marketing campaigns work and some don't
- Making marketing recommendations based on the data you've collected
- Explaining why a certain marketing decision is best from a financial standpoint
- Understanding consumer behaviour
- Tracking and forecasting market trends
- Provides actionable overall market and customer insights to address key strategy
- questions.

- Responsible for tracking, reporting, and analysing the performance of marketing
activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyses external and internal customer data using database queries (SQL, Access),
spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical
analysis tools, and campaign management software tools.
Skills required:
- Analytic skills
- Teamwork skills
- Communication skills
- Budgeting skills
- Consumer research skills
- Problem-solving and decision-making skills
- Data visualization skills
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business knowledge
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
Salary - Negotiable + Attractive incentives

Anisha Ghosh Dastidar (MBA HR)
Manager HR
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7) Job Title: Public Relations Specialist

Job Summary: We are looking for a competent Public Relations (PR) Specialist to shape and
protect our corporate image in ways that promote our business, values and mission. You’ll be
responsible for maintaining media relations and collaborating with marketing teams in promotional
activities. The goal is to maintain positive public awareness of the company and its brand.

Roles and Responsibilities
• Formulate PR plans and strategies
• Enhance the company’s voice and presence through online and offline channels
• Manage media relations and requests
• Write press releases, speeches and other PR copy
• Plan and supervise events, fairs, conferences etc.
• Support the implementation of promotional plans
• Present solutions in times of PR crisis
• Facilitate the resolution of disputes with the public or external vendors
• Lead survey initiatives and analyse public opinion

Qualifications and Skills:
• Bachelor's degree in communications, journalism, public relations, marketing, or related
• 3-4 years of experience in public relations or corporate communications
• Excellent organization skills
• Demonstrated ability to prioritize tasks and manage time effectively
• Strong working knowledge of a variety of public relations programs
• Strong oral and written communication skills
• Proficient in Microsoft Office
• Proven ability to develop, implement, and execute successful public relations campaigns

Shipra Kumari
Manager HR
Aircrews Aviation Pvt. Ltd.
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8) Job Title: E-COMMERCE
Company Name: Aircrews Aviation Pvt Ltd
Job Overview: We are looking for a highly coordinated E-Commerce Manager to oversee
the development and utility of our company's income-generating sites. The E-Commerce
Manager will be required to conduct research on effective website layouts and features,
advice on evidence-based and experimental changes to our platforms, and monitor the
effectiveness of strategies by inspecting standardized metrics.
- Devising strategies that harness sales-related insights, prevailing standards, and
novel developments to encourage sales in our online store.
- Creating frameworks that transform our social media sites into highly profitable
- Directing the activities of Software Developers, Copywriters, and Graphic Designers
to ensure careful adherence to predetermined strategies.
- Reviewing the security of checkout pages and payment procedures.
- Creating promotional offers and checking to see that these are uploaded precisely.
- Reviewing copy and legal disclaimers to verify their accuracy.
- Analysing traffic to inform website maintenance and the effectiveness of marketing
- Examining sales-related metrics to inform restocks.
- Reporting on the utility of existing and novel strategies.

- Degree in Marketing Management, Business, Information Systems, or similar.
- Completion of a pertinent Sales qualification is preferred.
- Extensive experience as an E-Commerce Manager.
- Demonstrable track record of devising sales-enhancing strategies.
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Unmatched supervision, research, and troubleshooting skills.
- Exceptional consulting and quality assurance abilities.
- Ability to tackle the demands of ever-evolving technological implements with ease.

Pratibha Pandey
Fintech Manager
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9) Job title: International Trade Specialist
WBP: TRADE CSO- Department Wholesale Banking Products (WBP)
Experience 2 to 5 (Years)
Skills- WBP Trade CSO
About the Role: As a part of the wholesale banking product team, Trade Customer Service
Officers (Trade CSOs) are responsible for providing over-the-counter service to
fulfil the needs of existing as well as potential corporate customers. Trade
CSOs are required to handle service requests, process transactions efficiently
and within the stipulated time.
Key Responsibilities
 Process service requests efficiently and accurately while maintaining high service
 Liaison with relationship managers, product/operations team
 Ensuring delight in respect of customer experience with the Bank
 Handle all service requests and queries from customers, liaison with RMs,
Product/Ops teams and ensure timely delivery of services.
 Ensure smooth interaction with customers and quick processing of transactions
within SLA

 Ensure compliance to Regulatory Guidelines, Bank's policies in all processes
and workflows
 Scrutiny of docs submitted by the client for processing
 Obtaining Exchange rate for the transactions from dealing room
 Scanning of docs, transmit to TFC/DTFC First Time Right (FTR) documents within
stipulated time & monitor the Work ID till the completion
 Obtaining approval from competent authority, if required for the completion of the
 Co -ordinating with the customers, respective coverage RM, general operations
division of the Branch, account manager at CBB, TFC/DTFC for execution of the
 Ensure safe custody & tally the physical holding of the FCY/TCQs/TCDC with the
inventory in the system
 Service call to the client for feedback, engaging with the customer for deepening,
references etc
 Follow up for the clearance of EDPMS & IDPMS entries, Realisation of overdue
export and import bills, obtention of FBFP /Bill of Entries for completion of Me
chanting Trade transactions, obtain ECB2, Annexure 6, FCGPR, Share Certificates,
APRs for Capital Account transactions and Annual Certificate for booking forward
contracts and transmit these to TFC
 Ensure prompt response to the customer queries & handling of Free Format
SWIFT messages received from Foreign Banks, handle transactions of Vostro
 Attend to Concurrent Audit, Internal Audit, and Structured Visit reports and ensure
rectification and submission of compliance within the stipulated time
 Record, Send and Retrieve the original documents to / from Record Management
Qualifications: Optimal qualification for success on the job is:
Graduation from a recognized institute Role Proficiencies:
For successful execution of the job, the candidate should possess the
 Knowledge of banking regulations and norms
 Maintain a high level of knowledge of banking products and services
 Good communication (both verbal and written) skill in both English and the local
 Ability to handle pressure and meet deadlines

Anisha Ghosh Dastidar [MBA HR]
Manager HR
AirCrews Aviation Pvt. Ltd.  

10) Job Title: Community Manager

Job Summary: Looking for an ambitious, passionate and energetic candidates. The Community
Manager will be responsible for aligning all company communications, PR, social media, and
marketing content to create a strong brand identity thus developing an intimate relationship with
the online community.

Roles and Responsibilities
• Develop a content plan.
• Create engaging content for all platforms, including blog pieces, articles, social media
posts, newsletters, and videos.
• Set, plan and implement social media and communication campaigns and strategies.
• Provide engaging text, image and video content for all social media and professional
• Stay up-to-date with digital technology trends.
• Build relationships with Industry professionals. 
• Coordinate with Marketing, PR and Communications teams.
• Monitor, track and report on feedback and online reviews.

Qualifications Required:
• Knowledge of marketing trends and techniques.
• Time management skills.
• Strong writing and verbal communication skills.
• Excellent interpersonal and presentations skills
• Proficient in Google Analytics.
• Knowledge of managing online postings on different platforms.
 A degree in communication, English, journalism, marketing or related field may be required.

• Creative spirits
• Project Management
• Organizational skills
• Data Analysis Skills
• Community Strategy Development
• Community Advocacy And Promotion
• Listening And Analyzing
• Writing

Shipra Kumari
Manager HR
Aircrews Aviation Pvt. Ltd.

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11) Job title: Foreign trade 
Job Description: We are looking for a foreign trade Officer to facilitate lending for our
clients by assessing creditworthiness and processing relevant paperwork.
Responsibilities: The trade officer manages subordinates who inspect, investigate and audit
the trading process, and works with assistant trade commissioners and port directors. She
creates procedures for ensuring that daily operations among all trading departments are
Education qualification: The candidate must hold a bachelor’s degree in business with a
specialisation in finance or international business. 
- Fluency in English
- Knowledge of a foreign languages.
- confident
- self motivated
Salary: The average salary will be ₹24,51,827 per year. 

Sanchita Gupta
Manager HR
AirCrews Aviation Pvt. Ltd.
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12) Job Title: Quality Assurance Manager

Job Summary: The role of the Quality assurance managers is to work with other staffs to establish procedures
and quality standards and to monitor these against agreed targets.

Roles and Responsibilities:
• Devise procedures to inspect and report quality issues.
• Monitor all operations that affect quality.
• Supervise and guide inspectors, technicians and other staff.
• Assure the reliability and consistency of production by checking processes and final output.
• Appraise customers’ requirements and make sure they are satisfied.
• Report all malfunctions to production executives to ensure immediate action.
• Facilitate proactive solutions by collecting and analyzing quality data.
• Review current standards and policies.
• Keep records of quality reports, statistical reviews and relevant documentation.
• Ensure all legal standards are met.
Qualifications and Skills:
        Proven experience as a quality assurance manager or relevant role.

        Thorough knowledge of methodologies of quality assurance and standards.

        Excellent numerical skills and understanding of data analysis/statistical methods.

         Good knowledge of MS Office and databases.

         Outstanding communication skills.

         Great attention to detail and a results driven approach.

         Excellent organizational and leadership abilities.

         Reliable and Trustworthy.

         BSc/BA in business administration or relevant field.

         Certification of quality control is a strong advantage (ISO 9000 etc.).

Rajtarangini Singh
Manager HR
Aircrews Aviation Pvt Ltd
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13) Product Manager job profile
Product Manager is an administrative professional is responsible for the
strategy, roadmap, and feature definition for a certain product or product
Product Manager job description: Intro

Every Product Manager job description should start with an interesting,
eye-catching introduction.
Here is an idea of what this introduction to a Product Manager job
description may look like:
Are you a passionate Product Manager looking for a new challenge and an
opportunity to advance your career in a great working environment?
If you have an eye for simple, intuitive and elegant design, if you love the
journey of discovery through iteration and have relentlessly high standards
for delivering innovative and ground-breaking products, we have the perfect
job for you!
We are looking for a passionate Product Manager to join our product
management dream team and define and lead the execution of our various
product solutions.
Product Manager job description: Job duties and
The product Manager job description should contain the following duties
and responsibilities:
Manage agile product development process from product management
point of view
Develop and implement product strategies consistent with company vision
Develop and maintain an understanding of the product, market, and
Develop product positioning and go to market strategy
Collect and analyse feedback from customers, stakeholders and other
teams to shape requirements, features and products
Identify areas for growth and create strategic product line roadmaps to help
drive adoption of the product and differentiating features
Analyse potential partner relationships for the product and lead the effort to
integrate our applications with other leading industry systems

Work with QA engineers to create test plans
Serve as an in-house expert for our products and become the go-to person
for all functional issues
Keep abreast of the goings-on in the industry
Make creative recommendations to expand product base and vision
Manage all lifecycle stages for a product from ideation through sunset, with
responsibility for ensuring that deliverables are understood and releases
are delivered on time.
Product Manager job description: Job requirements and
The Product Manager job description should contain the following
requirements and qualifications:
Previous working experience as a Product Manager for [X] year(s)
MA in Computer Science, Engineering or similar relevant field
In-depth knowledge of Agile methodology for product development
Outstanding communication, presentation and leadership skills
Excellent organizational and time management skills
Sharp analytical and problem-solving skills
Creative thinker with a vision
Attention to details
Muskan Motwani
Marketing Manager
Aircrews Aviation

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