Saturday, 5 July 2025

Why Brands Drive More Traffic to Directory Websites Than Their Own Websites: Implications for Your Digital Marketing Strategy

🛍 Ever searched for Nike shoes—and ended up on Amazon?

You're not alone. Millions of users searching for Nike shoes or Apple AirPods do not go to nike.com or apple.com. Instead, they end up at Amazon, Flipkart, or a product aggregator.

Why? Because today's online shoppers don't just browse; they rely on directories, which search engines direct them to.

Let us break it down.

📂 What Are Directory Websites?

Directory websites are third-party platforms that aggregate multiple brands, services, or products into a single location. Consider them a digital mall.

Some popular directory websites include

🛒 Product Marketplaces: Amazon, Flipkart, Meesho
🍽 Zomato and Swiggy - restaurant directories
🏠 Airbnb, Booking.com – Travel & stay listings
📞 JustDial, Sulekha – Local business finders

Brand-owned websites, on the other hand, are managed by the company (e.g., nike.com, cpacaviation.in, alfabooks.in).

🚀 Why Directory Websites Outperform Brand Sites in Traffic

Here's why even the best global brands rely on directory traffic for discoverability:

1. Built-In Audience & Trust

People already browse Amazon, Flipkart, and Zomato on a daily basis. These platforms are popular destinations for online shopping and service discovery.

2. SEO Superpower

Directory websites have a high domain authority, thousands of backlinks, and optimized structures. So they rank higher, even for brand-name keywords.

If you search for "Nike shoes" online, Amazon or Flipkart will most likely come up first, followed by Nike's official website.

3. Social Proof & Reviews

Directory platforms thrive on aggregated reviews, ratings, and photos, which serve as instant trust signals—far beyond a brand's self-promotion.

4. Convenience Wins

Users enjoy comparing options, using filters, and checking delivery times. This is made easier by using a directory site rather than hopping from one brand site to another.

5. Discoverability for New Products

This is especially true for smaller businesses and emerging creators.
An author's personal website may be unknown, but their book on Amazon receives exposure thanks to category listings and customer searches.

🧪 Real-Life Examples

🏀 Nike on Amazon vs. nike.com

Amazon listings appear in the top results, particularly during sales. Even Nike customers turn to Amazon for pricing, delivery, and combo options.

🍎 Apple on Flipkart vs. apple.com/in

Flipkart's festive deals, exchange offers, and cashback campaigns frequently outperform Apple's product pages on Google.

📚 Books on Amazon vs. Author Websites

Authors use Amazon to increase visibility and trust. A reader is more likely to purchase a book with 200 reviews on Amazon than from a niche blog or author website.

🧠 Smart Digital Marketing Strategy: The Best of Both Worlds

Leading brands don't fight directories; rather, they use them to their advantage. But they also use their own websites for:

✅ Brand storytelling

✅ Email & lead capture

✅ Loyalty programs & exclusive offers

✅ Upselling and repeat customer journeys

📌 The Winning Formula:

Directories for reach. Brand website for relationships.

💡 So… What Should Your Business Do?

Whether you're running:

An aviation academy seeking visibility on JustDial and Collegedunia.
A pilot merchandise store lists products on Amazon.
An aviation book publisher sells through Flipkart.

You need a hybrid strategy that combines third-party platforms with strong brand ownership.

Kushagra Kumar Mungutwar

Digital Marketing Specialist
Asiatic In Corp
kushagra.alfablogger@gmail.com
alfablogger.kushagra@gmail.com
www.AsiaticInCorp.com
LinkedIn:

https://www.linkedin.com/in/kushm/

LinkTree:

https://linktr.ee/kushm16

V Card:

https://linko.page/kushm16?s=url

Instagram:

https://www.instagram.com/asiatic_in_corp

What is a Google Sitemap Why Every Website Should Care

What is a Google Sitemap?
— Why Every Website Should Care

Imagine entering a massive airport terminal with no signs or maps.
You'd be lost, correct? Consider Google attempting to navigate your website in the same way—without a roadmap. That is where a Google Sitemap comes in. It's your website's flight plan, directing search engines through your pages and ensuring they don't miss anything important.

✈️ What Exactly Is a Google Sitemap?

A Google Sitemap is a file (usually in XML format) that lists all of your website's important pages. Consider it like a checklist that informs Google:

What pages are on your site?
When were they last updated?
How important is each page in relation to others?

It's similar to filing a flight plan with ATC (Air Traffic Control). You're making sure Google understands where your site is going and how to get there.

📈 Why Is a Sitemap So Important?

A sitemap is essential for improving your SEO (Search Engine Optimization) and site visibility. Here's why this matters:

✅ Better Search Engine Indexing

A sitemap allows Google and other search engines to quickly discover and index your web pages, including those that may be buried deep within.

✅ Enhanced User Experience

While XML sitemaps are useful for bots, HTML sitemaps can help real users navigate your site more easily, especially if your menu structure is complex.

✅ Essential for New or Niche Sites

If your website is new (for example, a recently launched pilot training program or aviation merchandise store), you may not have many backlinks yet. A sitemap ensures that Google still finds your content.

🚀 Real-Life Benefits for Aviation Businesses

Here's how the various segments of the aviation industry benefit:

Aviation academies (such as CPAC or AIPGA) should ensure that all course pages (e.g., RTR, ELP, Meteorology) are indexed so that students can find them using search engines.
Pilot Gear Shops (like AlfaPilotShop): Make sure your product pages are visible, especially when you add new inventory or run seasonal promotions.
Bookstores (such as Alfabooks): Ensure that Google indexes every book title, author, and category, including aviation-related blog posts.

🗂️ Types of Sitemaps: XML vs. HTML

XML Sitemap (for search engines): The best option for SEO. It lists URLs and metadata in machine-readable code.
HTML Sitemap (for users): A visible page that assists visitors in finding content when your navigation is complex.

📤 How to Submit Your Sitemap to Google

Submitting your sitemap is a breeze:

Create a sitemap using tools like Google Sites.
Go to Google Search Console.
Navigate to the “Sitemaps” section.
Enter the URL of your sitemap (e.g., yourwebsite.com/sitemap.xml).
Click Submit.

Within days, Google will start crawling your site more efficiently.

If you run a website, whether it's for an aviation academy, an online store, or a resource hub, a Google sitemap is required. It's one of the simplest yet most effective SEO tools for increasing your visibility and getting your content noticed.

Kushagra Kumar Mungutwar

Digital Marketing Specialist
Asiatic In Corp
kushagra.alfablogger@gmail.com
alfablogger.kushagra@gmail.com
www.AsiaticInCorp.com
LinkedIn:

https://www.linkedin.com/in/kushm/

LinkTree:

https://linktr.ee/kushm16

V Card:

https://linko.page/kushm16?s=url

Instagram:

https://www.instagram.com/asiatic_in_corp

Friday, 4 July 2025

Freelance Viral Content Writer

🚀 Job Opening: Freelance Viral Content Writer | Asiatic International Corp
📍 Remote | Flexible Hours | Creative Freedom

Are you a wordsmith with a knack for Writing Content that goes Viral?
Do you stay ahead of trends, understand audience psychology, and can spark engagement in just a few lines?

Asiatic International Corp is on the lookout for a Freelance Viral Content Writer who can craft scroll-stopping, share-worthy Content across various platforms (LinkedIn, Instagram, Fb and more).

📝 Responsibilities:

Create Viral posts, hooks, and captions for social media and blog Content.
Turn trending topics into engaging narratives that resonate with global audiences.
Collaborate with marketing teams for campaigns, product launches, and digital outreach.
Write copy that drives clicks, shares, and discussions.
Research formats that perform well across platforms and integrate them creatively.

✅ Requirements:

Proven experience Writing Content that performs well online.
Deep understanding of online audiences, trends, and storytelling.
Creativity, speed, and the ability to turn briefs into engaging ideas.
Strong command of English and visual storytelling (bonus if you understand meme culture, SEO, or reels format).