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Image Optimization

  Image Optimization They say, “a picture is worth a thousand words”, which is undoubtedly true. We love to interact with visuals rather than words. The importance of images on e-commerce, travel, and media websites has been increasing over the time. According to HTTP Archive, on an average, around 64% of a website’s weight is comprised of images. If we are able to reduce the size of these images without reducing the image quality, then it will have a direct and positive impact on page load speeds and user-experience of visitors on your websites Optimizing web images is a process of delivering the high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Image optimization can be done in different ways, be it by resizing the images, caching, or by compressing the size. Enter ImageKit, an intelligent Image Optimization tool, which optimizes images using an intelligent compression algorithm. Combined with a global content delivery