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Sunday 24 July 2022

Our Journey is Too Short

 The surefire mantra to live free from mental stress:


Our Journey is Too Short



A woman boarded a bus and while sitting next to a man hit him several times with her bag.


The man remained silent, so the woman asked him why he didn't complain when he hit her with her bag.


The man replied with a smile:


"No need to worry about something so insignificant, because our journey together is so short, I'm getting off at the next stop".



This answer upset the woman so much that she begged the man to forgive her and thought that


 These words should be written in gold letters.


Each of us must understand that our time in this world is so short that it is a ridiculous waste of time and energy to waste it with useless arguments, jealousy, not forgiving others, resentment and bad behavior.


Did someone break your heart? keep calm The journey is too short.


Has anyone cheated, threatened or humiliated you? Relax, don't get stressed, the journey is too short.


Did someone insult you for no reason? Keep calm, ignore it, the journey is too short.


Has anyone made a comment you didn't like! Keep calm, ignore, forgive, keep them in your prayers and love them still for no reason, the journey is too short.


Whatever problems some people bring to us, that problem is only when we consider it, remember that our journey together is very short.


No one knows how long our journey is. No one saw yesterday. No one knows when we will suddenly reach our destination.


Our journey together is very short.


Let us appreciate friends and family. Keep them in good humour. respect them . Let us give them respect, let us be kind, loving and forgiving ourselves.



We will indeed be filled with gratitude and joy, after all our journey together is too short.



Share your smile with everyone... 

Choose your path Be as beautiful as you want to be.


Our Journey is too short


मानसिक तनाव से मुक्त होकर जीने का अचूक मंत्र :

हमारी यात्रा बहुत छोटी है

एक महिला एक बस में चढ़ी और एक आदमी के बगल में बैठने के क्रम में उसे अपने बैग से कई बार मार दिया ।


पुरुष चुप रहा , तो महिला ने उससे पूछा कि जब उसने उसे अपने बैग से मारा तो उसने शिकायत क्यों नहीं की ?


उस आदमी ने मुस्कुराते हुए जवाब दिया:


"इतनी महत्वहीन बात से परेशान होने की जरूरत नहीं है , क्योंकि हमारी एक साथ की यात्रा बहुत छोटी है , मैं अगले पड़ाव पर उतर रहा हूँ" ।



इस जवाब ने महिला को इतना परेशान किया कि उसने उस आदमी से उसे क्षमा करने के लिए  प्रार्थना की और सोचा कि


 इन शब्दों को तो सोने के अक्षरों में लिखा जाना चाहिए ।


हम में से प्रत्येक को यह समझना चाहिए कि इस दुनिया में हमारा समय इतना कम है कि इसे बेकार तर्कों , ईर्ष्या , दूसरों को क्षमा न करने , असंतोष और बुरे व्यवहार के साथ व्यर्थ करना समय और ऊर्जा की एक हास्यास्पद बर्बादी है ।


क्या किसी ने आपका दिल तोड़ा ? शांत रहो । यात्रा बहुत छोटी है।


क्या किसी ने आपको धोखा दिया , धमकाया  या अपमानित किया ? आराम करें , तनावग्रस्त न हों , यात्रा बहुत छोटी है ।


क्या किसी ने बिना वजह आपका अपमान किया ? शांत रहो , इसे नजरअंदाज करो , यात्रा बहुत छोटी है।


क्या किसी ने ऐसी टिप्पणी की जो आपको पसंद नहीं आई  ! शांत रहें , नज़र अंदाज़ करें , क्षमा करें , उन्हें अपनी प्रार्थनाओं में रखें और बिना किसी कारण के उन्हें अभी भी प्यार करें , यात्रा बहुत छोटी है ।


कुछ लोग जो भी समस्याएँ हमारे सामने लाते हैं , वह समस्या तभी होती है जब हम उस पर विचार करें , याद रखें कि हमारी एक साथ यात्रा बहुत छोटी है ।


हमारी यात्रा कितनी लंबी है यह कोई नहीं जानता । कल किसी ने नहीं देखा । कोई नहीं जानता कि हम अपने पड़ाव पर अचानक कब पहुंच जाएं ।


हमारी एक साथ यात्रा बहुत छोटी है ।


आइए हम दोस्तों और परिवार की सराहना करें । उन्हें अच्छे हास्य में रखें । उनका सम्मान करें । आइए हम उनको आदरणीय भाव दें , हम स्वयं दयालु , प्रेममय और क्षमाशील बनें ।



हम वास्तव में कृतज्ञता और आनंद से भर जाएंगे , आखिरकार हमारी एक साथ यात्रा बहुत छोटी है।



हर किसी के साथ अपनी मुस्कान साझा करें... अपना रास्ता चुनें कि आप जितना सुंदर बनना चाहते हैं , उतना ही सुंदर बनें ।

https://www.alfabloggers.com/2022/07/our-journey-is-too-short.html

हमारी यात्रा बहुत छोटी है

🙏🏻🙏🏻🇮🇳🇮🇳

Friday 10 June 2022

Join ABCDE Course #Author #Blogger #Content Writer #Digital Editor #Image Consultant

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#Author

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Sunday 5 June 2022

AlfaBloggers.com is a very Unique Creative Media Start-Up Platform


 AlfaBloggers.com is a very Unique Creative Media Start-Up Platform to Discover, Share and Act on very Positive, Inspiring Start-Up Blog Post and Stories of  Successful Start-Ups, Co-Founders and  Entrepreneurs  around us. We are talking about all those who can think Out of the Box.  

Check www.AlfaBloggers.com for more.


#Blogs

#Positive, 

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#Start-Up 

#BlogPost

#Blogging

#Startup Founders 

#Entrepreneurs

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#Entrepreneurship

#Creativity

#Social Media


#TopVoiceonLinkedIn

We are Considering starting a New Blog Series on "Top Voice on LinkedIn You Must Follow on LinkedIn in 2022"

Your Profile is Perfect for this List

Interested Top Voice, Authors, Blogger, Consultants, Content Writers, Doctors or who wanna get featured in one of Our upcoming Blog, let's Connect and Discuss. Its absolutely Free And Sponsored by few StartUps. 

https://bit.ly/3FTpuZt 





#TopVoiceonLinkedIn

See a Sample Blog here :-)

https://a-1soft.blogspot.com/2022/06/top-voice-on-linkedin-you-must-follow.html



Monday 16 May 2022

CROSS SELLING By Ishita Bagga

 CROSS SELLING

 By Ishita Bagga

Cross-selling is the practice of marketing additional complementary products to the customers. It is more prevalent in the financial sector. Credit cards are also sold to people registering for savings accounts. This is an example of cross-selling.

                    

It is often confused with up selling. Up selling basically means selling an improved version of a product. The buyer has to pay a higher price for the product due to the additional benefits that the improved version offers. It helps to make a sale more profitable for the business and the product more beneficial to the client.

But, there’s a difference between upselling and cross selling. It has been shown by the following example: -

                    

Cross selling examples

 

  • AirCrews Aviation Pvt Ltd. is cross selling its new book named “The world of Airplanes” with its already existing service, i.e., Counseling for Pilot Training.

  • Mc Donald’s offering fries with burger I another example of Cross selling.

  • An electronics retailer suggesting gadget insurance with a new laptop purchase

  •  eCommerce websites showing “customers also bought”

  • Fashion brand offering accessories with clothes.

 

   

CROSS SELLING STRATEGIES

 

  • Recommend related items: This prompts the customers to buy more products that complement with the products already chosen.

  • “Shop the look” technique: The “shop the look” technique involves presenting customers with a high-quality image of a stylish model or environment in an effort to sell extra products.If we go to some fashion outlet and we look for a dress, the salesperson will show us an image of a model wearing the same dress with a pair of shoes and accessories, which will prompt us to buy the whole look. This technique is really successful most of the time.

  • Price bundling technique: In this technique, similar products are bundled and offered at a discount to the customers. For e.g., Different shades of lip gloss bundled together and offered at a discounted price.

  • Add complementary products: Cross selling insurance and warranty services with a purchased product.

 

 In Cross selling, the business objective is to increase order value and inform customers about additional product options they may not already know about. The key to success is to truly understand what your customers value and then responding with products and corresponding features that truly meet those needs. Therefore, it is a very efficient technique to increase sales and should be practiced by businesses more often.

 

 

 Ishita Bagga

 Manager Mktg

AirCrews Aviation Pvt Ltd




THE IMPORTANCE OF TAGLINE By Ishita Bagga

 THE IMPORTANCE OF TAGLINE

By  Ishita Bagga



Almost everyone wants to be remembered in some way or another. Especially for businesses, it is important to be remembered to maintain brand loyalty. One of the ways through which the businesses achieve this target is through the use of taglines. But what exactly is a tagline??

A tagline is a short phrase used in marketing campaigns to convey the value of a brand or its products. It helps in positioning the brand correctly in the minds of the target audience. However, direct information is not conveyed through taglines. They basically appeal to customers on an emotional level and it helps in differentiating the product from other brands. The more you use your tagline, the more it becomes a memorable part of your brand and the more the brand gets recognized among people.

 

             

One of the very famous taglines is “Think Different” by Apple. It differentiate the company's products by emphasizing the company's distinctive approach and only two words are used.

Another famous tagline is Mc Donald’s “I'm lovin' it”. It reminded everyone that McDonald's was part of their lives and their culture and that McDonald's overall experience was one of warmth and a real slice of everyday life.

                   


Typically, a business sticks to one tagline for its marketing campaigns, but it may also use many taglines over time to bring something new to the brand or its products and launches new campaigns. For example, The Coca-Cola Company has used many taglines over time for its flagship cola, from its initial tagline of "Drink Coca-Cola" in 1886 to the modern "Together tastes better."

                  

  • Recently, Soft drinks giant Coca-Cola has launched its new tagline – ‘Real Magic’ – as part of its refreshed brand platform. It says “Through our campaigns we want to create more Real Magic – individual moments aligned to people’s passion points, aligned to culture and aligned also to our core, key occasion as a business, which is meals and having a break from work, school, your daily life.”
    These different slogans have not only reflected the brand but the changing times as well. It has positioned the brand very well in the minds of people that Coca cola enjoys individual moments and it is a part of our daily lives and represents the changing times as well.


    Types of Taglines


  • There are majorly 5 types of taglines:

  • Descriptive: Highlights the brands promise. For example, Walmart uses the tagline "Save Money. Live Better." It conveys the brand's promise to deliver low prices on everyday products.

  • Imperative: Imperative taglines demand that consumers take action and usually include a verb. For eg: such as Nike's "Just Do It", Apple’s “Think Different”

  • Provocative: These taglines make a statement that provokes thought.A famous example is "Got Milk?" for the California Milk Processing Board.

  • Specific: This type of tagline highlight's the business sector of a firm. Volkswagen’s tagline, “Drivers Wanted” and Olay’s tagline “Love the skin you are in” are some examples.Superlative: These taglines position a brand as the best in its class. For example, BMW has used the tagline “The ultimate driving machine” in reference to its cars.

  • Superlative: These taglines position a brand as the best in its class. For example, BMW has used the tagline “The ultimate driving machine” in reference to its cars.

          

 

Concluding it, I would like to mention some important take aways.

 When creating a tagline, express what you're selling, to whom, and why they should buy it, in a tone and memorable terms that speak to them.

  •  A tagline can leave a great impression on the audiences that companies reach. Being memorable means leaving the audience thinking about a respective company in the most positive of ways. 

  • It covers the essence of the business and makes a lasting impression.

Therefore, it is important to use a tagline for better positioning of the brand and products associated with it.

       Ishita Bagga

       Manager Mktg

      AirCrews Aviation Pvt Ltd