Human Resources can’t Afford to be a ROBOT

Human Resources can’t Afford to be a ROBOT!

In this era of customer empowerment, managers that specialise in Emotional Intelligence (EI) find valuable aid within the selection, recruitment and development process. Emotional Intelligence is all about an individual’s ability to know emotions and act appropriately. Human Resource (HR) Managers find selection indicators such as intelligence, education, personality and experience adequate in qualifying a candidate for a job, but it’s not enough to predict performance.

The ability to understand the behavioural patterns of candidates is essential to the human resources department. It is found that communication is connected to Emotional Intelligence, a predictor that can be measured by what is termed as EQ or Emotional Quotient.

“Emotional intelligence can be defined as the juncture between our thoughts and feelings.”
A lack of emotional intelligence from both leaders and employees often creates unnecessary anxiety, resistance and depression. What matters most is that leaders demonstrate compassion and act with sensitivity if they need people to adapt to it.
Emotionally intelligent employees are able to form strong relationships because they can communicate effectively and are able to cope well with stressful situations in the workplace. HR managers need to use and integrate these instruments into their standards for selection and development.

Several EQ elements are proved to be most important in achievements. However, IQ elements still play a really important role in superior performance. Results also exhibit that correlation of IQ and EQ levels of superior performers is critical and powerful.

Too often there is an assumption in HR that the rational is enough. It is necessary but not sufficient for success.
We must remember that HR stands for human resources. Human beings are essentially as much emotional as rational.

If HR, from the start, sets out a case for action that has an emotional resonance as well as a rational foundation, it will significantly increase the probabilities of both agreement and implementation success.

The HR role is complex and paradoxical in nature. HR practitioners face divergent expectations and must negotiate the needs and values of multiple stakeholders. From an organizational point of view, the primary role of an HR professional is to contribute to strategic business objectives by ensuring that adequate numbers of employees exist, with the right skills, in the right positions, to achieve business goals but Employees tend to see the HR professional as someone who will care for their needs and champion their cause.

In conclusion, HRM specialists need to test both IQ and EQ within the hiring process, to ensure a high-performing workforce in their organizations.

Samruddhi Verlekar [MBA HR]

Manager HR 

AirCrews Aviation Pvt Ltd

www.AircrewsAviation.com

SamruddhiVerlekar.Aircrews@gmail.com

SamruddhiVerlekar@Air-Aviator.com  

https://samruddhiv.vcardinfo.com

Kingfishers Airline

CASE STUDY Kingfishers Airline

“This is a world class experience, all at an affordable price. We are not a low-cost carrier and we do not intend to be one”

“We have broken the shackles of conservative socialism. The growing middle classes want the kind of standard of living you enjoy in the west.  So what I am selling is lifestyle.”

-        Dr  Viay Mallya

Introduction

KINGFISHER AIRLINES is a  major airline base in Mumbai, India. It is India’s fifth largest passenger airline that primarily provides national and international , short and long haul, high-frequency, medium to high fare service. Kingfisher Airline was establish in 2003. It is owned by the Bengaluru based United Breweries Group. The airline started commercial operations in 9 may 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi. It started  its international operations on 3 September 2008 by connecting Bengaluru with London.

                                                                                

History

Kingfisher Airlines was established in 2003. It was owned by the Bengaluru based United Breweries Group. The airline started commercial operations on 9 May 2005 with a fleet of four new Airbus A320-200s operating a flight from Mumbai to Delhi.It started its international operations on 3 September 2008 by connecting Bengaluru with London. Kingfisher's head office was located in the Kingfisher House in Vile Parle (East), Mumbai,but later moved to The Qube in Andheri (East), Mumbai. Its registered office was located in UB City, Bengaluru. In November 2005, during the World economic forum, the airlines CEO Vijay Mallya announced the airlines intention to launch an IPO to raise 200 million dollars for the airlines expansion and possible takeovers (including that of Air Sahara which was being eyed at that time). It later transpired that the airlines was already heavily in debt and going each year in heavy losses.

Reason behind downfall

Kingfisher airlines achieved success in gaining customer satisfaction by offering the great and comfortable flying experience to its passengers. However, in the Indian aviation sector, Kingfisher Airlines had a short but lasting impression. By the end of 2011, Kingfisher Airlines suffered a huge financial crisis. Kingfisher Airlines, UB Holdings Ltd. was provided loan by many private and public sector banks in India, considering the reputation of its CMD. He was unable to repay loans to many public sector banks, however, private banks recovered all loans. This paper describes the downfall of Kingfisher Airlines and the study of the financial condition of United Breweries Holdings. Here, we have tried to understand the business of Kingfisher Airlines and studied the role of banks in extending loans and recovery attempts. Moreover, we have attempted to emphasize the reasons behind the financial failure of the company from the point of view of mistakes in strategic decision making.

                                                                                                                                                 

Economic Slowdown
Economic slowdown in 2008 is another external factor for downfall of the Kingfisher. In 2008, first international route from Bangalore to London was set up. Because of downturn, fuel prices of airplanes raised landing charges at international airport which highly impacted Kingfisher airlines.

Lack of Proper Management
The frequent change of CEO for more than once in a year and malfunctioning of top level management, which Mr. Vijay Mallya never took any serious intervention in day-to-day operations. Later airline was gifted to Siddarth Mallya (son of Vijay Mallya) by his father on birthday. He lacked the maturity to handle such a big airlines business and so, lack of correct proficiency and experience in the airline industry, kingfisher airlines suffered severe downfall due to lack of proper management.

Bank Dues
According to a report generated by “The Indian Express” in November 2015, Mr. Mallya suffered a total loss of Rs 9,091.40 crore. He took loan from 17 banks. His highest debt was with State Bank of India of Rs. 1600 crore. From the above data the airline owes Rs 800 crore each to Punjab National Bank and IDBI Bank. It also owes Rs 650 crore to Bank of India, Rs 550 crore to Bank of Baroda, Rs 410 crore to Central Bank, Rs 320 crore to UCO Bank, Rs 310 crore to Corporation Bank and Rs 430 crore to United Bank of India, among others, data showed.

Rise of fuel price

Due to rising demand for fuel and completion among various airlines there was continuous increase in the price of jet fuel and KFA was not able to pay the bills of fuel consumed.

FULE EXPENSES	KINGFISHER
YEAR	2012	2011
REVENUE	582,400.00	649,560.00
FUEL EXPENSES	294,590,00	227,400.00
%	50.58%	35.01%

Worst decision made

The company incurred a loss of more than 10 billion for 3 years after merging with air deccan. When kingfisher get to know that they did a big mistake by acquiring air deccan it increased the prices of kingfisher  red . but kingfisher red also not a good option at that time because it was under loss and this created confusion among the management to call it a low cost or normal carrier. Kingfishers red was finally shutdown in February 2012. Now KFA is under a total debt of USD 1414 million and total losses of USD 1202 million.

Strategic issues 

The major mistake committed by Mr.Mallya is that he failed to make proper decisions. He failed to understand the requirement of consumers and made all decision on the basis of luxury sells.

RISK MANAGEMENT FAILURES KINGFISHER AIRLINES

OPERATIONAL RISK                                                            STRATEGIC RISK

     FUEL COSTS                                                                    MSRKET ANALSIS

STRATEGIC ANALYSIS

FINANCIAL RISK                                                                   STRATEGIC RISK

   EXCESSIVE DEBT                                                              MANAGER WITH AIR

                                                                                       DECCAN

STRATEGIC RISK

INVESTMENT IN PLANES

Conclusion
Indian airline business has seen ideal growth and revolution which will go on in coming years. Many airlines come and go while the others have gained a strong ground in this business. The grand and ambitious Kingfisher Airline’s project suffered huge downtime due to improper strategic decisions and mismanagement by the group. Instead of trying to utilize this grand airline project opportunity, Vijay Mallya focused to achieve a glamorous status. The airline became for the luxurious design, food and ambience including big goals for settling in international market but neglected the basic economic class. The strategy practiced by Vijay Mallya could not sustain for long and proved to be a great threat at a large scale to both, sustainability and stabilization of the aviation sector. Mallya is now the only board member left holding on to the brand. For a business to be successful the main focus should be on creating an efficient work-frame, taking appropriate decisions, establishing healthy competitive environment, improving quality of service and standing in unity to find best solutions to problems.

  

Pooja Parab [MBA FA]
Manager Fintech
Aircrews Aviation Pvt Ltdwww.AircrewsAviation.com
Poojaparab.Aircrews@gmail.com
Aircrews.Poojaparab@gmail.com

Pottola Kranthi Kumar

Pottola Kranthi was born on 13 April 1997. He was born and brought up in Hyderabad, Telangana, India. As an Aries, he is a competitive person and won’t give up that easily. He is a self-driven person and also has an eye on success. Kranthi isn’t afraid to take bold chances. He believes that constant focus, being dedicated to work, ability to manage work life balance and begin always open to new experiences and changes make one a better person. 

He is currently pursuing his MBA in Human Resources (HR) from Department of Management Studies (DoMS), NALSAR University, Hyderabad, Telangana. He completed his Bachelor of Business Administration (BBA) in HR from Ethames Graduate School affiliated to Osmania University, Hyderabad in 2018. He is a Corporate Relations and Placements Committee Associate at DoMS. As a part of the placement committee team, he has the experience of how corporate works & learnt how to see a positive side of every rejection he faced. He is a quick learner and the skills that he has acquired so far are MS Excel, MS Word, MS Power point, basic photoshop. He always wanted to know how these digital platforms work? How the backend process goes and etc. To explore that he has done Digital Marketing course from Digiperform Hyderabad Institute. The thrive to apply classroom learning into practical experience, he worked as a digital marketing freelancer for a couple of months. This shows his enthusiasm to learn and implement knowledge he possesses. Kranthi is looking forward to build his career in the field of Human Resource management with great passion and enthusiasm. His short-term goal is to get hands-on practical experience and gain knowledge through this internship and long-term goal is to be a CHRO by making full utilization of his knowledge. Till date, he has done 2 internships one in Sodexo Facilities Management Services and another one in Neuland Laboratories. He was working under a recruiter of this organization and took a few telephonic and face to face interviews. Also, he conducted a survey on employee feedback on the workspace environment. He successfully closed a couple of junior level positions at Neuland Labs. These internships gave a platform to use class learning and test the significance of theoretical concepts.   

Position of Responsibility

1.     Corporate Relations & Placement Committee Associate at DoMS, NALSAR University 2019 

2.     Team Coordinator for all events & Fests at DoMS – 2019

3.     Team Member of Hyderabad Youth Assembly – 2016 

4.     Volunteer at Airtel Marathon Run, Hyderabad – 2016 & 2017 

Achievements

·      Secured top 11^th position in HUNAR 2017 (A nation – Wide Hunt for India’s best leader’s Crew – IFEEL by Jaro Education)

POTTOLA KRANTHI KUMAR 

Manager - HR (Intern) 

AirCrews Aviation Pvt Ltd

www.AircrewsAviation.com

Linkedin : https://www.linkedin.com/in/pkranthi7

Faceboom: https://www.facebook.com/pottolakranthikumar

Instagram : https://www.instagram.com/p.kranthi7

--

What it Means to be a Pilot

When in Doubt, 
Hold your Altitude; 
Nobody ever Collided 
with the Sky

When once you have tasted Flight, 
You will forever walk the Earth 
With your Eyes turned Skyward, 
For there you have been, 
and there you will always long to Return

Man must rise above the Earth
to the top of the atmosphere and beyond
—for only thus will he fully understand the world in which he lives.”


3. “Within all of us is a varying amount of space lint and star dust, the residue from our creation. Most are too busy to notice it, and it is stronger in some than others. It is strongest in those of us who Fly and is responsible for an unconscious, subtle desire to slip into some wings and try for the elusive boundaries of our origin.”


I Fly because 
It releases My Mind 
from the Tyranny 
of Petty Things.”


5. “The desire to Fly is an idea handed down to us by our ancestors who, in their grueling Travels across trackless lands in prehistoric times, looked enviously on the birds soaring freely through space, at full speed, above all obstacles, on the infinite highway of the Air.”


6. “Sometimes, Flying feels too God-like to be attained by man. Sometimes, the world from above seems too beautiful, too wonderful, too distant for human eyes to see.”


What it Means to be a Pilot

#Aviate, #Navigate, #Communicate. #AirCrews, #AirCrewsAviation, #Aviation, https://bit.ly/3dwBAZ9 @Udhaya Kumar Aishwarya #COVID-19, #iata, #icao, #faa, #caa, #Stress, #SIP #ojt, #internship, #Management, #Aviation, #Quotes, #SaveYourLife, Aviation quotes images Pilot quotes goodreads Aviation short quotes Aviation brainy quotes Pilot retirement quotes quotes on fighter jets Aviation captions for instagram quotes on cabin crew ame quotes Aviation is proof that given the will international civil Aviation day quotes Aviator quotes cabin crew quotes Aviation photography quotes inspirational Aviation the wonder of Flight Pilot sayings before take off Pilot one liners Aviation security quotes Air traffic control quotes Aviation quotes goodreads howard hughes quotes Aviation Pilot motivational speech student Pilot quotes famous quotes from Air force Pilots quotes from Flying lessons fighter Pilot sayings Aircraft engineer quotes

The Air Transport Industry is on Life Support

The Air Transport Industry is on Life Support !
This will have a major impact on our lifestyle ...
Indian Aviation is on Pink Slip
No one can Save Indian Aviation, not even the Government. Any amount by the Government or investors or in bank loans will be insufficient for these companies to survive. It can be just Air India. Unfortunately, We have such a Worst Govt  ever without any vision for the Aviation Industry.  Promoters of Go Air India Ltd wrote a letter to their employees and said that they are waiting to hear from the Government on bailout Packages. They can wait, they will not hear anything.
Even though oil is available cheaper, the large value center of employee remuneration remains high and has low demand.
Indians look at the landscape in Aviation. Air India, being a Government is paid to them even if it is late. Vistara cut salary, but it was considered reasonable. The employees have a certain level of trust with the Indian promoters, the Indian Tata group. Go Air's condition is quite poor and Spice Jet is also not far behind.
Everyday religiously tweets and tons of freight are being Tweeted by the Civil Aviation Minister and the cargo is not out of the transport, even if it is a trick. SpiceJet is getting a lion's share in it and its proximity to electricity is no
secret. But here is a situation where one cannot save anyone.
SpiceJet is not paying its Pilots, yet it threatens its Pilots and has disbanded some SJ Pilo WhatsApp groups made by Pilots. Pilots, Cabin Crews, AMEs all know what the situation is there. They know that if they lose jobs they are not going to get any.
So the human mind is conditioned in such a way that they like  to hold on to what they have. So a person who was taking 100  rupees for a job, he is suddenly being paid 50 rupees and still She / He will work, because he knows that he does not have 50 rupees. Other options available. In this environment, these companies know this clearly and will make the most possible use of it.
But the fact is, in this market, it is not going to survive you, it just delays your death.
Jet Airways is the biggest example of this type of human behavior that allows a company to live its life for six months. The Pilot and AME never laid their feet for 'fear', Jet extended his life by 6 months, but eventually died. The loss was only to the Pilot and AME. Jet's case was not of CoVid19, it was a case of mismanagement. Jet Airways I Ltd could have  been saved, all Pilots and AME put their foot down and Goyal  understood the changed scenario. The jet collapsed, but after  extending its death from 6 to 8 months.
This fear will outweigh the time of the jet, as everyone in Aviation knows not only the bloodbred but also the general economy. Most of these employees will have to invest some part of their savings in securities, mutual funds, apartments. There  is no way that they will see the money coming from any of their  investments and they will still have their EMI.
This human behavior will allow some Airlines to advance their lives for some time, but they will perish in market forces and  the prime candidates for this to happen are GoAir and SpiceJet.
Air Asia India will probably have some cooperation with Vistara  otherwise their existence will also become doubtful as the Malaysian Government itself is thinking of merging AirAsia Airlines with the Malaysian Airline.
Pay cuts in Indigo, it is not a change or a heart, it is a  change in business strategy IndiGo first said that it would cut the salary and later they reversed the decision and paid their employees. The lower the competition, the stronger the chances of survival.  
There were rumors that IndiGo is going to give bonuses to Pilots from other Airlines to join them as they need Pilots due to the pending delivery.
No saint management will ever employ anyone. Is this a strategy to take out key employees who are required to hold permits to Air Operators? No Airline can operate without a sufficient number of Test Pilots / DE / TRI etc. 
Indigo would be foolish to do so openly that it would turn  hostility into enmity.
Indigo had a change of heart as it is the employees who will  decide its future.
Now with this one step, IndiGo is positioning itself as the  best employee in the Airline business.
Today the size of IndiGo is its own EnemyNow that the employees have been paid, they will stake their
lives to survive them, but for Indigo, suddenly their size is their enemy. With 250 Aircraft, it is very heavy. Any Airline
should risk working with more than 50 Aircraft, but IndiGo is  going to start with 65, but it still means that more than 100
Aircraft are grounded and at least per Aircraft crew. 2 sets are going to be a cost center. 2 sets of crew and if you have
support staff, it means taking out at least 5000 pink slips  (Pilots, AME, Cabin Crew, Engineers) of 'required staff' only
for its 'survival' Will happen. The number of deductions will  be more than 5000.
IndiGo has only 400 Aircraft from Airbus. Indigo hopes that it will survive the virus and rule the Indian skies almost like a monopoly. But overall the economy is so badly hurt that people now have money left and not to spend. Nobody is in any hurry to fly fast. With a vaccine or a drug to treat, the economy will  take at least 5 years and is a very long time. What do you do
on order to 400 Aircraft. Litigation, claims and indemnities  themselves can pull it down badly, even if it survives the
virus. From this point of view, SpiceJet is better. Their pending orders of about 100 Airplanes are Boeing 737 Max which is unlikely to get FAA certification. So at least SpiceJet does not have to worry about a lawsuit taking money out of their pocket, they only have to worry about withdrawing money from Boeing !!!
Pink slips are the biggest risk potential claims and IndiGo Pink Slip is a certainty, most of those people are unlikely to  get a second job and this poses a 'potential risk' to the Survival of these companies as every terminated employee has a  potential 'claim'. If these people get together, then these  claims together can suffice and if these people fight it  strategically, it could land a company under bankruptcy.
SpiceJet and GoAir will also serve several tons pink slip. But  now there is a problem for Indigo. No employee will be able to personally fight for these potential claims. But this time, it  is a little different, people have nothing to lose and if there is even a slight chance of getting some money, they can come together and fight and there is no dearth of lawyers willing to  take small fees. Manage litigation. It is here that Indigo is at greater risk than any other. Even when lawyers take up these  cases, they do so with the hope of seeing the money in some  time, but with Go Air and SpiceJet on the verge of bankruptcy,  the lawyers may be behind them. Don't be anxious to leave  because they will land in the bankruptcy court and stay there for years. But, for Indigo, it is sitting on a mountain of cash  and is attractive to an advocate for it. If he gets an order  from the court, then payment is certain.
If 5,000 people and even if 1000 come together in the fire of Indigo, Indigo will pay heavily because every profit made by
this group will also encourage 4000 potential claims and everyone will go after this company. It is here that Indigo
decides to show his big heart so that when he fires his employees, they will say "this is a difficult time, but as the
environment improves, we will hire you". It is the art of asking for 'time'. It is not the heart, it is a strategy.
Companies bet on weak judicial system Airline companies bank on the fact that employees will not take  them to court, because personally none of them can fight their  battles. 
The best available strategy for Airline companies Trying to keep Pilots 'on' will top that list. One fifth of the Pilot salary will also be ready to take home  and are still employed compared to sitting at home with   the  possibility of any other employment. In this market, each company can easily maintain 5 Pilots for the cost of one and it would be much more feasible to avoid the risk of potential
group claims. 
It's not just the Covid19, it's the AviaEconomy  On the pulse of society are the hands of doctors on the pulse of the patient, such as are in our hands. Indian Aviation was looking at a possible consolidation anyway, but the virus now  looks powerful enough to be completely wiped out. Right now the problem is not the CovidVirus, it is the economy. The economy in general, is so badly affected that people have no money to spend, they only have money to survive. Mutual funds and equities are good as paper, and it is the owners of these papers who constitute the bulk of the customers.
Irresponsible behavior should pay its costs We have received a lot of e-mails from the Pilots and we have refused any free service. We still know how many Pilots jumped  the notice period The most pressing question was whether the law without leave  (LWP) was legal or the pay cut was legal. 
Both answer that it is absolutely illegal.
The company may have the right to terminate but has no authority to reduce Salaries or impose LWP. 

A very SAD Era of 100 years old AVIATION  Industry 
Virgin fires more than 3,000 people including 600 Pilots.
- Virgin Australia files for Bankruptcy.
- Air Mauritius goes into Administration.
- South African Airways Bankrupt.
- FinnAir returns 12 planes and lays off 2,400 people.
- YOU grounds 22 planes and fires 4,100 people.
- RyanAir grounds 113 planes and gets rid of 900 pilots for the moment, 450 more in the coming months.
- Norwegian completely stops its long-haul activity!!!  The 787s are returned to the lessors.
- SAS returns 14 planes and fires 520 pilots... The Scandinavian states are studying a plan to liquidate Norwegian and SAS to rebuild a new company from their ashes.
- Ethiad cancels 18 orders for A350, grounds 10 A380 and 10 Boeing 787. Lays off 720 staff.
- Emirates grounds 38 A380s and cancels all orders for the Boeing 777x (150 Aircraft, the largest order for this type). They "invite" all employees over 56 to retire 
- WizzAir returns 32 A320s and lays off 1,200 people, including 200 pilots, another wave of 430 layoffs planned in the coming months.  Remaining employees will see their wages reduced by 30%.
- IAG (British Airways’ parent company) abandons the takeover of Air Europa (and will pay €40 million compensation for that).
- IAG (Iberia) grounds 56 planes.
- IAG (British Airways) grounds 34 planes.  Everyone over 58 to retire.
- LuxAir reduces its fleet by 50% (and associated redundancies)
- CSA abolishes its long-haul sector and keeps only 5 medium-haul Aircraft.
- Eurowings goes into Bankruptcy
- Brussels Airline reduces its fleet by 50% (and associated redundancies).
- Lufthansa plans to ground 72 Aircraft (in 2 instalments).
- Hop is studying the possibility of reducing fleet and staff by 50%.
Additional info:
Currently, 60 new Aircraft stored at Airbus with no buyers in sight (order cancellations) including 18 A350s.
They forecast a minimum of 8,000 grounded planes by September.  With an average of 5.8 crews per plane (medium and long haul combined), that would make more than 90,000 unemployed pilots worldwide

Kolkata Airport Status After  Cyclone Amphan  Kolkata Airport Closed And  
Cyclone Amphan Leaves Kolkata Airport Flooded, Structures Damaged

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How to Write a Blog Post - For Beginners

How to Write a Blog Post - For Beginners
Starting a Travel Blog without knowing how to is like, Traveling to an unknown destination without a GPS. There is no guaranty that you might end up at the right place.

The first thing you should know is the Purpose behind starting a Blog. Is it just for passion? Is it because you like to Travel? Or is it because you want to make a career in Travel Blogging? Once you find an answer, it will be easy for you to begin.
If you are really passionate about Travel Blogging and if you are looking forward to invest your time then, you must know everything about how to write a perfect Travel Blog. There are certain elements of writing a Blog post which we are going to learn today.
1. Having a Purpose
I've mentioned this earlier as well, having a purpose is really really important. You must know why you are writing a Blog. Your Blog should be useful for someone. It should either solve someone's problem or provide a solution.
For example. If you are writing a Blog on an XYZ destination, your Blog should speak about the best hotels to stay, best restaurants to dine at, the cost of the hotel, how to Travel within the city, how much is the taxi fare from A to B and more.
If your Travel Blog provides answers to such questions that every Travelers seek, they will love reading your Blogs. This is a perfect way to build an audience.
2. Finding your niche

Finding a niche is another important element of writing a Blog. Niche is nothing but a subject in layman's language. You need to know which niche interests you. Writing a Blog on anything or everything won't make sense to be honest. Your visitors may not like it and might not read your Blogs.
Examples of a Travel niche - Adventurous Travel, Backpacking, Leisure Travel, Treks and Camping or Travel on budget.
Another important thing to know - your Blog name should be based upon your niche. You cannot stay in a 5-Star hotel if your niche is Travel on a budget. Similarly, you cannot write about adventurous activities if you have chosen to speak on leisure Travel.
3. Heading, Introduction & Conclusion

Heading - Always begin your Blog post with an attractive heading. It is pretty obvious that viewers will take a min to visit your Blog only if they find the title to be attractive. The best thing to do is keep the Blog title in a questionnaire format. For example, how, what, which or when. This is an absolute amazing way of attracting viewers.
Introduction - Your Blog should begin with an introduction. An introduction is basically a way to tell your viewers what you will be speaking about. The introductory line should be attractive and should create curiosity for the viewers. This can be a reason for your viewers to read the entire Blog post.
Conclusion - Don't forget to end your Blog with a conclusion. This will add weight-age to your Blog. The conclusion allows you to have a final say on your thoughts allowing the viewers to understand what your Blog post was about. Your conclusion should make your viewers happy about reading your Blog post. This should be something that they can be motivated or inspired upon.
4. Outline your content
This is another important element of writing a

Blog post. Your Blog should not look like an essay. Break your content into paragraphs of 2 - 3 liners. Make sure to add bullet points with a heading of what that particular paragraph is about. This will help your viewer to easily understand what you wish to say.
Write as if you are speaking to your viewers. You Blog post should be very natural. This will let you connect with your viewers. Don't write in a very professional way unless your niche says so. Do not follow the concept of writing an article which we learned back in school. Honestly, nobody will enjoy reading such a professional type of Blog post.
5. Proof-Read

Before you publish your Blog, make sure you read it aloud. If you feel the words are too choky, rephrase it. Do not directly type on the website, use either Notepad of Word and once you are ready with your content, copy-paste it on the website and give it a final touch.
Make sure to highlight the headings and the sub-headings. Add bullet points wherever required. Keep the paragraphs short up to 3 or maximum 4 lines each. Try to use simple and short words so that your viewers aren't bored while reading.
My personal recommendation is to use Grammarly. It is an amazing software that will capture all the mistakes which even we might fail to notice.
6. Visual content
The most important element out of all is having a visual content on your Blog post. If you remember, as kids we enjoyed reading books which had alot of pictures in it. Similarly, having pictures on your Blog post will make it interesting for your viewers to read. This will also add a personal touch.
I hope you found these tips useful and if you have any questions on how to write a perfect Blog post, I will be happy to answer them for you.
One last thing - reading articles on, how to write a Blog, how to be a Travel Blogger or how to earn money by Blogging won't be sufficient enough. The first step you need to take is - Start your own Blog.
We didn't get to learn everything when we were in our mother's womb. We learnt everything practically. The moment you start writing a Blog, you will realize what you should do to improve your content and you will learn everything eventually.
If you wish to learn more about Travel Blogging, we do offer online courses. If you are interested, don't forget to visit the link mentioned below.
https://aerosoftin.Blogspot.com/2018/12/best-Blogging-training-courses-for.html


Michelle Pascal Dsouza 
Asst Manager Content Writing
AirCrews Aviation Pvt Ltd
michelle.dsouza@aircrewsaviation.com
www.AirCrewsAviation.com
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