google.com, pub-6370463716499017, DIRECT, f08c47fec0942fa0 AlfaBloggers Best Bloggers Team Of Asia

Monday 27 August 2012

Best SEO Tricks with KEYWORDS





Keywords in <title> tag

This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.



Keywords in URL

Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.



Keyword density in document text

Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.


Keywords in anchor text

Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.


Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.


Keywords in the beginning of a document

Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.

Keywords in <alt> tags

Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.


Keywords in metatags

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.


Keyword proximity

Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.



Keyword phrases

In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.


Secondary keywords

Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.



Keyword stemming

For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.



Synonyms

Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.




Keyword Mistypes

Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.



Keyword dilution

When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.



Keyword stuffing

Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.




Links - internal, inbound, outbound


Anchor text of inbound links

As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. However, don't use the same anchor text all the time because this is also penalized by Google. Try to use synonyms, keyword stemming, or simply the name of your site instead



Origin of inbound links

Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. Links from poor sites and link farms can do real harm to you, so avoid them at all costs.




Links from similar sites

Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text (and its diversity), the lack/presence of keyword(s) in it, the link age, etc.



Links from .edu and .gov sites

These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.



Number of backlinks

Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.




Anchor text of internal links

This also matters, though not as much as the anchor text of inbound links.



Around-the-anchor text

The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.



Age of inbound links

The older, the better. Getting many new links in a short time suggests buying them.



Links from directories

Could work, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless or even harmful because it can even be regarded as link spamming, if you have hundreds or thousands of such links.




Number of outgoing links on the page that links to you

The fewer, the better for you because this way your link looks more important.



Named anchors

Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.



IP address of inbound link

Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.



Inbound links from link farms and other suspicious sites

Presumably, this does not affect you, provided the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault. However, some recent changes to the Google algorithm suggest the opposite. This is why, you must always stay away from link farms and other suspicious sites or if you see they link to you, contact their webmaster and ask the link to be removed.



Many outgoing links

Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.



Excessive linking, link spamming

It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.



Outbound links to link farms and other suspicious sites

Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.



Cross-linking

Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.



Single pixel links

when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.




Metatags




<Description> metatag

Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.



<Keywords> metatag

The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.




<Language> metatag

If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.




<Refresh> metatag

The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.



Content



Unique content

Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.



Frequency of content change

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.




Keywords font size

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.



Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.


Age of document

Recent documents (or at least regularly updated ones) are favored.


File size

Generally long pages (i.e. 1,500-2,000 words or more) are not favored, or at least you can achieve better rankings if you have 3 short (500-1,000 words) rather than 1 long page on a given topic, so split long pages into multiple smaller ones. On the other hand, pages with 100-200 words of text or less are also disliked by Google.


Content separation

From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.


Poor coding and design

Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.



Illegal Content

Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.



Invisible text

This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty.


Cloaking

Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.


Doorway pages

Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.


Duplicate content

When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.



Visual Extras and SEO



JavaScript

If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.



Images in text

Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.



Podcasts and videos

Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.


Images instead of text links

Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.


Frames

Frames are very, very bad for SEO. Avoid using them unless really necessary.



Flash

Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.


A Flash home page

Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.


Domains, URLs, Web Mastery


Keyword-rich URLs and filenames

A very important factor, especially for Yahoo! and Bing.


Site Accessibility

Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.



Sitemap

It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.



Site size

Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.



Site age

Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.



Site theme

It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.



File Location on Site

File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.


Domains versus subdomains, separate domains

Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.



Top-level domains (TLDs)

Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.



Hyphens in URLs

Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.


URL length

Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).



IP address

Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.



Adsense will boost your ranking

Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.



Adwords will boost your ranking

Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.



Hosting downtime

Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.



Dynamic URLs

Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.



Session IDs

This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.



Bans in robots.txt

If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.


Redirects (301 and 302)

When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.













 


 



As per more then 350 search Engines including AltaVistaBing, Google and Yahoo
Expert Team Of Aerosoft is Best Aviation SEO KPO Team in Asia
 
Best Aviation Managers in Asia:

Best HR Manager in Asia :
Er Reema Chordiya [ BE (CS) MBA (HR)] 
reemac@aerosoftorg.in

Best HR Manager Manager Operations in Asia :
Er Anubha Barod [ B.E. MBA [ E Comm]
anubha.barod@aerosoftseo.com

Best Manager Marketing in Asia  :
Ankita Mishra [ B Sc (CS) MBA (Mktg)]
AnkitaM@aerosoftorg.in

Best Aviation Software Engineer Cum Aviation Blogger in Asia:
Ruchika Mandore [ BCA ]

Dynamic URLs vs. Static URLs DYNAMIC URLS VS. STATIC URLS


Websites that utilize databases which can insert content into a webpage by way of a dynamic script like PHP or JavaScript are increasingly popular. This type of site is considered dynamic. Many websites choose dynamic content over static content. This is because if a website has thousands of products or pages, writing or updating each static by hand is a monumental task.

There are two types of URLs: dynamic and static. A dynamic URL is a page address that results from the search of a database-driven web site or the URL of a web site that runs a script. In contrast to static URLs, in which the contents of the web page stay the same unless the changes are hard-coded into the HTML, dynamic URLs are generated from specific queries to a site's database. The dynamic page is basically only a template in which to display the results of the database query. Instead of changing information in the HTML code, the data is changed in the database.



But there is a risk when using dynamic URLs: search engines don't like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:

   http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

A static URL on the other hand, is a URL that doesn't change, and doesn't have variable strings. It looks like this:

   http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm

Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is
about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn't make sense to them.














 





As per more then 350 search Engines including AltaVistaBing, Google and Yahoo
Expert Team Of Aerosoft is Best Aviation SEO KPO Team in Asia
 
Best Aviation Managers in Asia:

Best HR Manager in Asia :
Er Reema Chordiya [ BE (CS) MBA (HR)] 
reemac@aerosoftorg.in

Best HR Manager Manager Operations in Asia :
Er Anubha Barod [ B.E. MBA [ E Comm]
anubha.barod@aerosoftseo.com

Best Manager Marketing in Asia  :
Ankita Mishra [ B Sc (CS) MBA (Mktg)]
AnkitaM@aerosoftorg.in

Best Aviation Software Engineer Cum Aviation Blogger in Asia:
Ruchika Mandore [ BCA ]

Lufthansa Career Opportunities




Career Opportunities


Lufthansa is one of the world's leading carriers and a proud member of the Star Alliance network. As an internationally-operating Aviation Group Lufthansa is active in five business fields: Passenger transportation, Logistics, Technology, IT-Services, and Catering. A further 400 subsidiaries and holding companies also belong to the Group. The airline offers 207 destinations in 81 countries using around 264 aircraft. More than 60 million passengers worldwide place their trust in us each year. The dedication, skills and excellent service of our employees is one of our greatest strengths.


Company portrait



Business activities
Deutsche Lufthansa AG is a global aviation group. The Group operates in five business segments, each dedicated to high quality standards. The five units – the passenger airline business, logistics, MRO, catering and IT services – all play a leading role in the industry in which they operate. The Lufthansa Group includes a total of more than 400 subsidiaries and associated companies.

Organisation

Deutsche Lufthansa AG acts as the parent company with an Executive Board consisting of four members. The Executive Board is responsible for managing the Group, determining its strategy and ensuring a sustainable increase in its ´value. The Supervisory Board appoints and advises the Executive Board and monitors its activities. The Lufthansa passenger airlines as well as the individual business segments are each accountable for their business results. They are monitored by their own supervisory boards, on which members of the Group Executive Board and top management are represented.

Corporate structure

Strategy
Foremost at Lufthansa are such attributes as quality and innovation, safety and reliability. We are well positioned strategically, operationally and financially to negotiate ups-and-downs in the economy. Our corporate strategy is geared to sustainable value creation and is expressed in our commitment to shareholder value. We attach priority to profitability over size.

Group strategy

The Lufthansa Group employed some 120,000 personnel at the end of 2011, and achieved total operating revenue of EUR 28.7 billion for the year.




Happy Landings ..........

Capt Shekhar Gupta
CEO
AeroSoft Corp
W : www.aerosoftseo.com
www.aerosoftseo.com
http://www.aerosoft.in
http://www.aerosoftorg.in
http://www.aerosoftcorp.in
E  :  shekhar@aerosoft.in
 














 






Airlines to customers: You can't wear that
NBCNews.com
Jump to video Airline employees love their jobs, and tattoos. video ... Airlines don't publish dress codes. There are no rules that spell out the highest hemline or the lowest neckline allowed. That can leave passengers guessing how far to push fashion ...
See all stories on this topic »



Sunday 26 August 2012

Careers with Gulf Air



Gulf Air, the flag carrier of the Kingdom of Bahrain and the airline with the biggest network in the Middle East is also a people organisation. Our Focus is on building up an effective pool of human resources tuned to the airline business. Our Objective is to create one of the best working environments amongst the major companies in the Middle East and become an employer of choice. Our Strategy is to train and equip our staff with management, leadership and other essential skills so that they can contribute effectively to the success of the company and enjoy a long-term developing career.

The following details will assist you in completing the online application form and understanding our recruitment process. The information provided is for our general recruitment process. Certain recruitment areas such as Direct Entry Pilots, Flight Attendants, Sky Chefs, and the National Programme, have additional information concerning their specific selection process. Therefore, we have a dedicated section for each of these areas to include the supplementary information.

Applying online

Take a look at the vacancies listed on our Careers website.
Choose the position that matches your qualifications and experience.
Read the selected position requirements carefully.
When you decide on the position click on APPLY
Choose a user name and a password. Make sure you save your password somewhere safe in case you can’t remember it when you want to log onto the site again.
Complete the online application form with your personal details. Make sure you give a valid address and contact number.
Be precise with your qualifications and experience.
Attach your Curriculum Vitae (CV). Make sure it is understandable, well organised and up to date.
Make sure you make a note of the title of the position you’ve applied for.
If you want to amend or update your CV you can do so by logging onto the Careers website using your user name and password.
Shortlisted candidates

If you are shortlisted for a position, you will be contacted by a member of the Recruitment Team to attend an interview. You will be informed by email or telephone of the time and location and what to expect on the day of the interview.

Preparing for your interview

If you have been scheduled and confirmed to attend an interview, make sure you prepare yourself well for the day. The following tips could be helpful:

Have a comprehensive idea about the position you will be interviewed for.
Anticipate the kind of questions that could be asked on that day and prepare sufficient and reasonable answers.
Visit our web homepage (www.gulfair.com), to get more information about Gulf Air.
Review your CV.
Selection

If you are selected, you will be contacted by the Recruitment Team and provided with your offer. If you accept, you will be given advice regarding the recruitment formalities that need to occur prior to employment.
If you are unsuccessful, you will receive a regret letter from the Recruitment Team. Your CV will remain in our database for up to six months and you may be considered for another vacant position if your qualifications and experience meet the criteria of the vacancy. You may also apply for other positions at any time.
Employment

After completing the recruitment formalities, you will be contacted by the Recruitment Team regarding your start date. Upon joining you will be taken through the induction process by a member of the HR Team.

With a legacy of more than 55 years, Gulf Air is committed to recruiting the best possible staff while offering nationals of the Kingdom of Bahrain the opportunity to work with one of the region's most experienced airlines.

A crucial part of the human resources function at Gulf Air is the implementation of programmes that will accelerate the employment and career progress of nationals of the Kingdom of Bahrain. It is our aim to be the employer of choice for the broad base of diversely skilled and educated young people in Bahrain. Gulf Air is committed to providing a nurturing and supportive environment in which these individuals are recruited, trained and empowered to take up positions of leadership in the airline while fulfilling their personal aspirations.

The Graduate Entry Management (GEM), Cadet and Ab-Initio Pilot programmes, Apprentice Engineer and Summer Training/Internship programmes have been developed to fulfill this commitment.

These programmes aim to create meaningful and rewarding employment for qualified nationals in accordance with the nationalisation policy, and are designed to allow young people to gain exposure to the diverse disciplines within the airline, while simultaneously ensuring that qualified and competent individuals are inducted into Gulf Air at the grass-roots level to be developed to a high quality management

Ab-Initio Pilots

The programme covers type rating training for Bahraini nationals who already have a Pilot's licence. When the course is complete the Pilots enter employment as Second Officers.






Shekhar GuptaCEO
Capt. Shekhar Gupta [ Pilot, DIAM, M.Ae.S.I., MAOPA [USA] ]
shekhar@aerosoft.in 
Blog : http://shekharaerosoft.blogspot.in/  



As per more then 350 search Engines including AltaVista, Bing, Google and Yahoo
Expert Team Of Aerosoft is Best Aviation SEO KPO Team in Asia
Best Aviation Managers in Asia:

Best HR Manager in Asia :
Er Reema Chordiya [ BE (CS) MBA (HR)]
reemac@aerosoftorg.in

Best HR Manager Manager Operations in Asia :
Er Anubha Barod [ B.E. MBA [ E Comm]
anubha.barod@aerosoftseo.com

Best Manager Marketing in Asia  :
Ankita Mishra [ B Sc (CS) MBA (Mktg)]
AnkitaM@aerosoftorg.in

Best Aviation Software Engineer Cum Aviation Blogger in Asia:
Ruchika Mandore [ BCA ]
 

Emirates dominating the Skies






With no less than 11 new destinations under its belt so far in 2012 with another five more to commence before the year is out, one has to wonder just where growth from Emirates comes from and whether this behemoth will ever stop expanding.
New services to Washington DC, Phuket, Adelaide, Lyon and a resumption of flights to Tripoli, with Warsaw just one of the new destinations for 2013, Emirates is not exactly short of ideas on where to fly to next.

And it’s precisely this targeted expansion policy that sets it apart from both its peers, rivals and critics.

Since the turn of the year, Emirates has launched flights to Dallas, Seattle, Rio, Ho Chi Minh, Barcelona, Lisbon, Lusaka, Harare, Buenos Aires and Dublin and has eyes on more US cities from next year onwards.

Even with record fuel prices that pummelled profits down by 72 per cent, Emirates still managed its unique feat of staying profitable by over $400 million. It is hard to pinpoint a single item relating to their success to date, but the cultured, experienced and in some ways, unmatchable management team has continued to be the catalyst for the airlines growth.

While not far to compare apples to oranges, Emirates’ recent growth has been partnered with that of the relentless expansion seen at flydubai.

Where Emirates is arguably the fastest growing full service carrier, flydubai holds that same accolade for the low-cost carrier market and between their partnership and interline arrangements, passengers flying to, through and in the GCC are benefiting immensely from this lucrative partnership.

Emirates has a current fleet of some 168 airplanes, dominated by the 777-300ER, which without a shadow of a doubt forms the backbone of all of its long haul operations.

The airline is phasing out its ageing A330-200s, in part due to increased maintenance and fuel costs and also because of the poor resale values for A330s in general, afflicted by the introduction of the revolutionary Boeing 787 Dreamliner. Emirates still has some 220 airplanes on order.These comprise as follow:

50x A350-900
20x A350-1000
68x A380-800
69x 777-300ER
As the flagship of its fleet, the A380 has come under scrutiny for cracked wings, forcing Emirates to stand down each of its A380s for days and weeks at a time to inspect and now to repair the broken brackets for which Airbus will not deliver a permanent fix until 2014, much to the ire of Emirates management.

Questions have in recent years been asked about where Emirates would eventually place all of these airplanes. Most usually from critics like European airlines and industry observers who know nothing about the way the GCC market works, much less understand how Emirates works.

The fact remains that the three key alliances today, the Star Alliance, Oneworld Alliance and SkyTeam would pretty much bend over backwards to have Emirates amongst their ranks. Emirates, however, has other plans.

Emirates has wisely avoided  any of these alliances. All it would do is lead to customers flying on other carriers, driving traffic to other hubs and leave Emirates less well off and perhaps even slow or regress the current growth strategy that the carrier has. These three alliances need Emirates more than Emirates needs them. Emirates is better off without them. Strategic codeshares, such as the one struck with US low cost airline JetBlue is the way forward.

There’s less complication because of fewer parties involved and there’s a greater propensity to expand the codeshare across networks with relative ease as a result of that lessened complexity, as well as lower costs of implementation.

Dubai International Airport is firmly on track to smash through the 50 million passenger barrier mark for 2012, eclipsing the record year last year and that is in large part down to Emirates continued global reach and new services, complemented at the regional level by the expansion witnessed at flydubai — which incidentally is now the second biggest airline at the airport.

Emirates has used the progressive UAE and Dubai Government-backed aviation policy to its advantage. Where the likes of Europe continually and needlessly bleat on about how Emirates somehow has a mythical “subsidising support” behind it, the reality is that these critics, wherever they may be, are simply unfit to compete with Emirates agility.

A great case in point here is the ailing airline Qantas. It has sounded like a broken record when levelling charges at Emirates, yet it doesn’t have a single city in the GCC on its network to try and even compete with Arabian airlines, much less directly with Emirates.

The fact remains that Emirates is not afraid of competition. Its products, while perhaps not five-star rated by SkyTrax, simply blows that of its rivals out of the water. And Emirates fares, in some instances, aren’t even the cheapest, yet people still keep flocking to them to fly on.

Emirates’ plans to expand in North and Latin America is its next obvious push. New airplanes like the A380 and the 777-300ER is allowing the airline to initiate services that perhaps were not once reachable. Maximising the economic and technological performance out of these new jets is giving them a great competitive edge. After all, how many US airlines have reacted to Emirates’ flights to Dallas or Seattle by launching their own to Dubai? That in and of itself speaks volumes about not only the state of the US industry but also how airlines are not able to compete effectively against Emirates but instead pay low value lip service to the “subsidy” myth that has never ever been substantiated, despite the openness of Emirates financial workings available for everyone to peruse.

Like it or not, Emirates potential to growth further is matched not just by its planned fleet of around 300 airplanes by the turn of the decade. As Airbus gets to grips with the A380 wing issue, the airline will likely order more.

If the airline opts to shift or split operations between Dubai International Airport and Al-Maktoum International Airport, it will need even more capacity to placate that demand. Dubai is the true nexus of global air travel and Emirates is leveraging its position in the city to thrust forward its reach to all parts of the globe using its one-stop mantra.

Where the A380 is giving Emirates added capacity to destinations capped by restrictions, such as London Heathrow, it’s clear that Emirates growth today could not have come about had it not at the 777 in its fleet.

So its stands to reason that by mid-decade, the airline will be amongst the first, if not the first to order the 777-8X and 777-9X families.


Just as the 777-200ER pushed Emirates onto the world stage in the mid-to-late 1990s, it’s the 777X family that will propel Emirates to even greater heights at the turn of the next decade.







Shekhar GuptaCEO
Capt. Shekhar Gupta [ Pilot, DIAM, M.Ae.S.I., MAOPA [USA] ]
shekhar@aerosoft.in 
Blog : http://shekharaerosoft.blogspot.in/  



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