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Alfa App Store Optimization
App Store Optimization is the process of optimizing mobile apps to rank higher in an app Store’s search results. The higher your app ranks in an app Store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store.
According to my knowledge “App store optimization (ASO) is the process of improving the visibility of a mobile app in an app store Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. App store optimization marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app.”
The goal of App Store Optimization is to drive more traffic to your app’s page in the app store, so searchers can take a specific action downloading your app.
Also, the App Store Optimization process requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours. When you learn more about which keywords are being used, you will have a better understanding of the language of your potential customers – a crucial piece of any marketing plan – and you can home in on your keyword choices.
Main Factors of App Store Optimization :-
1. Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it Difficult for word to spread about your app.
2. Keywords – To Improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week.
3. Total of Downloads – Your number of downloads are extremely important to App Store Optimization, but you don’t have complete control over them.
4. Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.
Only the Developer and the app Store know the number of times an app has been Downloaded. Since we do not know the number of downloads, we took the number of ratings instead. The belief here is that, averaged out, the download-to-rating conversion rate is more or less similar across most apps. Therefore, it is fairly accurate to look at the number of ratings as a proxy for the number of downloads.
This App Store Optimization Tutorial Step By Step will help you understand the process of improving the visibility of the mobile apps in play store searches so that you get more installations.Thus to beat the enormous competition and make your app more visible leading to more traffic and ultimately more downloads.
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