6 Ways Amazon Cloud Helped Obama Win Amazon Web Services played a starring role in President Obama's quest for a second term.



6 Ways Amazon Cloud Helped Obama Win
Amazon Web Services played a starring role in
President Obama's quest for a second term.

Much has been made about President Obama's tech-savvy 2012 campaign, which made use of technologies from big data to social media to email to bring votes home for Obama. Across those efforts, cloud computing played a key part in powering the campaign.
In particular, the campaign made heavy use of a vast array of services offered by Amazon Web Services, building more than 200 apps that ran in the cloud. The Obama re-election effort used Amazon so heavily that Amazon Web Services CTO Werner Vogels personally congratulated the campaign's chief technology officer, Harper Reed, on Twitter.

More Government Insights

Shared Services: How To Realize New Efficiencies In Federal IT
Will Your State Deliver a Modernized Medicaid Program by 2014?

Research: Federal IT Priorities: Focus On The Foundation
Research: Federal Government Cloud Computing Survey

The long list of Amazon cloud services the Obama team tapped into included compute power and storage, Domain Name Service, distributed queue messaging, NoSQL and relational database services, bulk emailer services, virtual private cloud services, load balancing, in-memory caching, and Amazon's content delivery network. "The applications made use of virtually every AWS service," Amazon Web Services evangelist Jeff Barr said in a blog post Thursday.
[ Read 5 Ways Amazon Web Services Protects Cloud Data. ]
Here are just six Amazon Web Services tools that the Obama team used to its advantage:
1. Databases.
Data was a huge force for the Obama re-election effort. According to Scott VanDenPlas, head of the effort's DevOps group, the team used 180 terabytes of data. The primary voter file database ran on Amazon Relational Database Service (RDS), which is Amazon's MySQL-based relational database, and pulled in information on voters from numerous sources. Obama for America also used Amazon DynamoDB key-value store; Amazon Simple Storage Service to store images of databases; and Google's open source LevelDB key-value store, which has its roots in Google's internal BigTable databse system.
2. Data Modeling And Analytics.
Although the databases were important for storing information on voters, donors, and volunteers, analytics put the data into action. Obama for America ran an analytics system on EC2 Compute Cluster Eight Extra Large instances, which Amazon targets for high-performance computing jobs. The campaign also did big-data modeling on Amazon with Amazon's Elastic MapReduce service and tools from HP Vertica.
3. Data Integration.
In order to connect various campaign apps with various data streams, Obama for America built a tool called Narwhal. Narwhal made heavy use of Amazon's Simple Queue Service distributed queue messaging service by integrating data from polls, third-party vendors such as Blue State Digital and NGP VAN, and other sources, and queueing the data up for processing.
4. Media management.
Amazon powered the tools that Obama for America built for what Barr termed "multi-channel media management." For instance, The Optimizer tool helped the campaign determine the most efficient television advertising strategies. Twitter and Facebook Blasters targeted individual voters on social media.
5. Voter and volunteer coordination.
The cloud powered Obama for America's social coordination and collaboration efforts as well. For example, the re-election campaign used Amazon Auto-Scaling to quickly add cloud resources in order to enable as many as 7,000 volunteers make more than two million calls to voters in four days at the campaign's end.
6. Backup.
Finally, once the election was over, Obama for America backed up its information to Amazon's Simple Storage Service.

Cisco Systems to buy cloud computing start-up Meraki for $1.2 billion
NDTV
Cloud computing refers to the increasingly popular practice of storing software applications in remote data centers that are accessed over the Internet instead of installing programs on individual machines. Meraki Inc. is based in San Francisco and...
See all stories on this topic »

NDTV
Lockheed Martin Expands Range Of Cloud Computing Services For UK ...
IT News Online
ROCKVILLE, Md., Nov. 19, 2012 /PRNewswire/ -- Lockheed Martin UK has expanded its offering ofcloud computing services available to the UK government after recently being selected to provide G-Cloud 2 IT support. This new contract succeeds the ...
See all stories on this topic »
Schneider Electric anticipates major regional growth in cloud computing
AME Info
Schneider Electric executives pointed out that the evolving trend of datacenter-focused IT strategies necessitate the synchronization of IT and facilities management to produce optimal results. The experts also indicated that virtualization and cloud ...
See all stories on this topic »

AME Info
EU cloud computing committee launched
New Europe
For the first time, the Steering Board of the new European Cloud Partnership (ECP) met in Brussels on 19 November, kicking-off the process to help building an EU Digital Single Market for cloud computing. The board, which aims making the most of the ...
See all stories on this topic »

New Europe
Cloud computing brings big data to the masses
TechTarget
Brian Lent, co-founder and chief technology officer of Medio, and Ivan Sucharski, Medio's data strategist, spoke about big data, the evolution of cloud computing and how the two trends affect each other. How would you define big data for people who ...
See all stories on this topic »
Industry supports certification process
The Australian
THE Australian government's proposal to create a certification process for cloud computing has won the support of local industry players, including the representative group for cloud computing, OzHub. In August it was announced that the Australian ...
See all stories on this topic »
Cisco to buy US cloud computing firm Meraki for $1.2bn
BBC News
Cisco, the world's largest maker of networking equipment, has agreed to acquire thecloud computing company Meraki for $1.2bn (£750m). Meraki offers services that help firms to manage their networks using the internet. Cisco has been keen to expand in ...
See all stories on this topic »

BBC News
6 Ways Amazon Cloud Helped Obama Win
InformationWeek
Across those efforts, cloud computing played a key part in powering the campaign. In particular, the campaign made heavy use of a vast array of services offered by Amazon Web Services, building more than 200 apps that ran in the cloud. The Obama ...
See all stories on this topic »
CloudBerry Explorer v3.7 Simplifies Amazon S3 File Management
Talkin' Cloud
CloudBerry Labs has made an incremental update to its CloudBerry Explorer application, which aims to simplify file management on Amazon S3 so it's as easy as managing files on local computers. Besides a few other small enhancements to the cloud ...
See all stories on this topic »




Comments

Popular posts from this blog

Airplane Parts and Functions

Water Melons Management Story